新文科视域下基于异步SPOC的广告学混合式课程研究——《广告学概论》的行与思  

On the Blended Teaching of Advertising Based on Asynchronous SPOC in the View of New Liberal Arts——The Thinking and Practice on Introduction to Advertising

作　　者：樊丁 Fan Ding(Xiamen Institute of Technology,Xiamen 361021,China)

机构地区：[1]厦门工学院,福建厦门361021

出　　处：《黑河学院学报》2022年第12期71-74,共4页Journal of Heihe University

基　　金：厦门工学院2021年度校级教学改革研究重点项目“新文科视野下的新闻传播人才培养实践研究”(XJJG21009)。

摘　　要：基于异步SPOC的线上线下混合式课程就是课程建设探索中的实践产物。异步SPOC课程设计者需根据新文科对课程建设的要求,在深挖课程问题的基础上开展针对性设计:使课程教学目标从知识、能力和素养角度更具层次化;对教学内容的章节、学时、进阶设计进行本校化重构;教学方法上运用BOPPPS教学法开展常规教学、互动教学法进行线上线下的教学衔接;教学评价应纳入线上线下的学习数据,使考核体系多维立体、有进阶挑战性,才能使课程发挥更大价值。The online-offline blended teaching based on asynchronous SPOC is a practical product in the exploration of curriculum construction.The design of asynchronous SPOC teaching need to carry out targeted design based on in-depth exploration of curriculum problems according to the requirements of the new liberal arts curriculum construction:making teaching objectives more hierarchical in terms of knowledge,ability and quality,taking school-based reconstruction on the chapters,class hours and advanced design of the teaching content,carrying out routine teaching by using BOPPPS teaching method,connecting online teaching and offline teaching by using interactive teaching method,incorporating online-offline learning data in teaching evaluation,making the assessment system multi-dimensional and challenging.The design will make the curriculum play a greater role.

关 键 词：新文科 异步SPOC 混合式课程 广告学概论 

分 类 号：G642[文化科学—高等教育学]