性别差异下基于位置与颜色的界面显示效果研究  

Location and Color Effect on Interface Display under Gender Difference

作　　者：吴晓丹[1] 张晓亚 岳殿民[1] 高记[1] Mohammad T.Khasawneh WU Xiaodan;ZHANG Xiaoya;YUE Dianmin;GAO Ji;MOHAMMAD T.Khasawneh(School of Economics and Management,Hebei University of Technology,Tianjin 300401,China;State university of New York at Binghamton,Binghamton,New York 13902,USA)

机构地区：[1]河北工业大学经济管理学院,天津300401 [2]纽约州立大学宾汉姆顿分校,美国宾汉姆顿13902

出　　处：《工业工程与管理》2022年第6期141-148,共8页Industrial Engineering and Management

基　　金：国家自然科学基金重点项目(72231005);河北工业大学教改项目(YK2019048)。

摘　　要：已有文献证明个体注意资源分配方式与擅长记忆信息类型存在性别差异,但少有研究涉及位置与颜色对不同性别个体注意与记忆效果的影响。本文根据知觉负荷理论,借助眼动追踪技术,探讨性别差异下位置与背景颜色对界面信息显示效果的影响。研究发现,位置对男性注意与记忆效果影响显著,对女性影响不显著;颜色对女性注意与记忆效果影响显著,对男性影响不显著。不同信息类型下,位置与颜色对不同性别个体注意与记忆效果影响具有显著差异。信息熟悉程度较低时,位置对男性注意与记忆效果影响显著,颜色对女性影响显著;信息熟悉程度较高时,位置对男性注意与记忆效果影响显著,颜色对男性与女性影响均不显著;信息内容较复杂时,位置与颜色对男女注意与记忆效果影响均不显著。Some studies have proved that gender difference influences the allocation of attention resource and types of information good at memory,but ignored the effect of location and color on the attention and memory under gender difference are few. Based on the perceptual load theory and the eye-tracking technology,the effect of location and color on interface information display under gender difference were explored. The results show that location has a significant impact on male attention and memory,but not female. Color has a significant effect on female attention and memory,but not male.Under different types of information,the effect of location and color on the attention and memory of different genders is significantly different. When the level of information familiarity is low,the location has a significant effect on male attention and memory,and the color has a significant effect on female attention and memory. When the level of information familiarity is high,the location has a significant effect on male attention and memory,and the color has no significant effect on male or female attention and memory. When the information is complex,the location and color have no significant effect on male or female attention and memory.

关 键 词：性别差异 位置 颜色 信息显示 

分 类 号：C934[经济管理—管理学]