大数据环境下小微企业精准营销系统构建  

Construction of Precision Marketing System for Small and Micro Enterprises in Big Data Environment

作　　者：周婷[1] ZHOU Ting(Anhui Vocational College of City Management,Hefei 230011,Anhui Province,China)

机构地区：[1]安徽城市管理职业学院,合肥230011

出　　处：《景德镇学院学报》2022年第6期97-100,共4页Journal of JingDeZhen University

基　　金：大数据环境下电商专业学生教学实训模式研究(2020xjjy15);2021年安徽省教育厅提质培优项目(TZ2021-GHJC005)。

摘　　要：当今社会已经进入大数据爆发时代,大数据的应用已经渗透到各行各业中。对于小微企业而言,大数据的应用为小微企业进行精准营销提供有利的条件和保障。本文首先探讨大数据及精准营销的相关理论,然后在此基础上对小微企业的精准营销平台的构建提出建议,并建立评价机制,希望该文章能为相关人士提供参考与借鉴。The society has entered the era of big data explosion,and the application of big data has penetrated into all walks of life.For small and micro enterprises,the application of big data provides favorable conditions and guarantees to carry out precise marketing.This paper first discusses the relevant theories of big data and precision marketing,puts forward suggestions on the construction of precision marketing platform for small and micro enterprises,and establishes an evaluation mechanism,hoping that this article can provide reference for relevant people.

关 键 词：大数据 精准营销 小微企业 

分 类 号：F274[经济管理—企业管理]