生鲜水果行业新媒体营销现状及策略研究--以“真猴吃”品牌为例  

Research on the Current Situation and Strategy of New Media Marketing in Fresh Fruit Industry--Take the "real monkey food" brand as an example

作　　者：冯磊[1] Feng Lei(Beijing Vocational College of Electronic Science and Technology,Beijing 100176)

机构地区：[1]北京电子科技职业学院,北京100176

出　　处：《北方经贸》2023年第1期63-66,共4页Northern Economy and Trade

摘　　要：近年来新媒体营销在我国蓬勃兴起,成为最主要的推广营销方式之一。数量庞大的网民队伍构成了巨大的网络消费群体,也形成了巨大的新媒体营销空间。每一个企业都应该抓住这次机会,制定适合本企业合理的新媒体营销策略,扩大自己的生产和销售。基于此,本文就“真猴吃”品牌新媒体营销这一课题进行探究,通过分析“真猴吃”品牌在新媒体营销中存在的问题,提出切实有效的策略,从而帮助企业,提升市场竞争力。The gradual rise of new media marketing in China has become the most important way of promotion and marketing for Chinese enterprises. New media marketing has changed the traditional consumption mode of consumers and has the advantages of high efficiency and cost saving. A large number of Internet users constitute a huge online consumer group and form a huge new media marketing space. Every enterprise should seize this opportunity to formulate a reasonable new media marketing strategy suitable for the enterprise and expand its production and sales. Based on this, this paper explores the subject of "Zhen Hou Chi" brand new media marketing, and puts forward some practical and effective strategies by analyzing the problems existing in "real monkey eat" brand new media marketing, so as to help enterprises adapt to the market and enhance market competitiveness.

关 键 词：生鲜水果行业 新媒体营销 现状 策略 

分 类 号：F274[经济管理—企业管理]