自恋型人格对大学生手游冲动消费的影响  

The Influence of Narcissistic Personality on College Students’ Impulsive Consumption Behavior of Mobile Games

作　　者：卢锦璇 苗晓雯 苗洪霞[1] LU Jinxuan;MIAO Xiaowen;MIAO Hongxia(College of Psychology,Qufu Normal University,Qufu 273165,Shandong,China;Mental Health Education and Counseling Center,Huizhou University,Huizhou 516007,Guangdong,China)

机构地区：[1]曲阜师范大学心理学院,山东曲阜273165 [2]惠州学院心理健康教育与咨询中心,广东惠州516007

出　　处：《惠州学院学报》2023年第1期87-93,共7页Journal of Huizhou University

基　　金：惠州学院校级课程思政教育教学改革项目(惠院发[2020]34号);惠州学院校级大学生创新创业训练项目(151111318)。

摘　　要：基于结构方程模型(SEM)考察自恋型人格对大学生手游冲动消费的影响,并构建了一个有调节的中介作用模型。通过问卷法对487名在校大学生进行调查以检验该模型,得出结果:病理性网络游戏使用能够在自恋型人格与手游冲动消费的关系中起中介作用,且该中介作用模型会受到消费从众心理的调节。该模型探索了自恋型人格影响手游冲动消费的内部心理机制,将有利于预防和干预大学生的手游冲动消费。Based on structural equation model(SEM),the current study investigates the influence of narcissistic personality on college students’ mobile game impulsive buying,and constructs a moderated mediation model. A questionnaire survey was conducted among 487 college students to test the model. The results showed that pathological online games use can play a mediating role in the relationship between narcissistic personality and mobile game impulsive buying,and the mediating model will be regulated by consumer conformity. The model explores the internal psychological mechanism of narcissistic personality affecting mobile game impulsive buying,which will be conducive to the prevention and intervention of college students ’ mobile game impulsive buying.

关 键 词：自恋型人格 手游冲动消费 病理性网络游戏使用 消费从众心理 

分 类 号：G642[文化科学—高等教育学] B848[文化科学—教育学]