多元并置下建筑学术媒体的发展思考  

Reflections on Architectural Media Development under Multiple Juxtaposition

作　　者：杜春兰[1,2,3] 梁远华 DU Chunlan;LIANG Yuanhua(the School of Architecture and Urban Planning of Chongqing University;the Western Journal of Human Settlements;Higher Architecture Education;Editorial Department of Higher Architectural Education of Chongqing University Journal)

机构地区：[1]重庆大学建筑城规学院 [2]《西部人居环境学刊》副主编 [3]《高等建筑教育》 [4]重庆大学期刊社《高等建筑教育》编辑部

出　　处：《世界建筑导报》2022年第6期41-43,共3页World Architecture Review

摘　　要：新媒体是信息时代的产物,满足了人们对信息获取的片段化、碎片化、海量化、快速化等需求,同时也给传统纸媒带来了巨大冲击和挑战。文章从阅读需求、传播方式、内容把握、五感反馈等方面分析新媒体和传统纸媒的特点,指出传统纸媒所面临的困境,并以《西部人居环境学刊》与《高等建筑教育》两种学术刊物为例,阐释新时代融媒体的共存互补,积极探索其多元并置下建筑学术媒体适应发展的新路径。As a product of the information age,New Media meet the people’s needs for fragmentation,massiveness,and rapidity of information acquisition.This paper analyzes the characteristics of New Media and traditional paper media from the reading needs,communication methods,content grasp and five sense feedback,pointing out the difficulties faced by traditional paper media,and takes two academic journals,“Journal of Human Settlements in West China”and“Journal of Architectural Education in Institutions of Higher Learning”,as examples to explain the coexistence and complementarity of Convergence Media in new era,and to explore actively the new path of architectural media adaptative development under multiple juxtaposition.

关 键 词：新媒体 学术传媒 冲击与发展 多元与并置 

分 类 号：G63[文化科学—教育学]