对外传播中文化增值的内涵、目标、变量和策略  

The Connotation, Target, Variable and Strategy of Cultural Value-Added in International Communication

作　　者：陆静 LU Jing(School of Marxism,Hebei University of Technology,Tianjin 300401)

机构地区：[1]河北工业大学马克思主义学院,天津300401

出　　处：《长白学刊》2023年第2期148-156,共9页Changbai Journal

基　　金：国家社会科学基金项目“社会主义核心价值观对外传播的文化产业路径研究”(17BKS145);河北省宣传文化系统“四个一批”人才培养工作补贴奖励项目;河北省青年拔尖人才支持项目。

摘　　要：文化增值是文化传播的重要功能,也是文化对外传播的重要目标,对于提高我国文化软实力、扩大国际文化话语权、促进我国文化贸易的顺畅发展等都具有重要的意义。文化增值作为文化对外传播的理想效果,具有相应的现实性和可行性,值得我们进行理论研究和实践探索。在文化对外传播过程中实现文化增值,首先是要对影响文化增值的各类变量进行充分研究和分析,在平衡各类变量的特征和作用机制基础上,综合各类变量最大效用发挥的影响因素,以期在各类变量之间的良性互动中实现文化增值、提高文化效能。Cultural value-added is an important function of cultural communication and an important goal of cultural international communication. It is of great significance to improve China’s cultural soft power, improve the discourse power of international culture and promote the smooth development of China’s cultural trade. As an ideal effect of culturalinternational communication, cultural value-added has corresponding reality and feasibility, which is worthy of theoretical research and practical exploration. In order to realize cultural value-added in cultural internationalcommunication, we should research and analyze various variables that affect cultural value-added, synthesize the factors affecting the maximum utility of various variables on the basis of balancing the characteristics and mechanism of various variables, and realize cultural value-added in the benign interaction between various variables and improve cultural efficiency.

关 键 词：对外传播 文化增值 主体间性 文化多元倾向 

分 类 号：G125[文化科学]