“双碳”目标背景下的低碳消费意愿及其影响因素——基于大学生群体生活方式的实证分析  

Willingness to Low-Carbon Consumption and Its Influencing Factors in the Context of Achieving the Goals of Carbon Peak and Carbon Neutrality:An Empirical Analys is Based on College Students’ Life Style

作　　者：汪卫芳[1] 姚星垣[1] WANG Weifang;YAO Xingyuan(Zhejiang Vocational College of Finance,Hangzhou 310018,China)

机构地区：[1]浙江金融职业学院,浙江杭州310018

出　　处：《湖州师范学院学报》2023年第1期1-11,共11页Journal of Huzhou University

基　　金：浙江省高校重大人文社科攻关计划项目(2023QN157);浙江省访问工程师校企合作项目(FG2022121);浙江金融职业学院高水平科研创新团队建设计划“金融创新研究团队”(2021QN01)。

摘　　要：“双碳”目标背景下,倡导低碳消费、推动经济低碳转型已刻不容缓。以大学生为考察对象,从生活方式角度研究其低碳消费意愿及其影响因素,结果表明:内在因素,包括低碳认知、环境责任和消费习惯是影响大学生低碳消费意愿的主要因素;外部环境因素、消费情境以及个体特征对大学生低碳消费意愿也会产生重要影响,且存在一定的异质性。因此,需要同时重视影响大学生低碳消费意愿的内外部因素,在大学生基本素养教育中纳入低碳环保教育因素;正视大学生对低碳消费的个性化需求,丰富绿色消费金融产品与服务,更好地发挥金融支持在促进低碳消费方面的积极作用。In the context of achieving the goals of carbon peak and carbon neutrality,it is urgent to advocate low carbon consumption for low-carbon transformation.College students are expected to become the leader and main force of low-carbon consumption.This paper studies low-carbon consumption intention of college students and its influencing factors from the perspective of life style.The results show that,internal factors including low-carbon cognition,environmental responsibility and consumption habits are the main factors influencing college students’ low-carbon consumption intention;external factors,consumption situations and personalcharacteristics also have important influences on their lowcarbon consumption intention with heterogeneity.Therefore,it is necessary to pay attention to the influences of both internal and external factors on their willingness to low-carbon consumption,incorporating low-carbon environmental protection education into the basic literacy education of college students,and to meet their personal needs of low-carbon consumption,offering more products and services of green consumer finance to better play the positive role of financial support in promoting low-carbon consumption.

关 键 词：“双碳”目标 低碳消费 消费意愿 大学生 生活方式 

分 类 号：F126.1[经济管理—世界经济]