论数字时代本科层次连锁经营与管理专业设置的必要性及定位  

On the Necessity of the Undergraduate Specialty Setting and Position of Chain Operation and Management in Digital Age

作　　者：李卫华[1] 郭玉金 LI Wei-hua;GUO Jin-yu(School of Business Administration,Jiangsu Vocational Institute of Commerce,Nanjing 211168,Jiangsu,China;China Chain Operation Association,Beijing 100037,China)

机构地区：[1]江苏经贸职业技术学院工商管理学院,江苏南京211168 [2]中国连锁经营协会,北京100037

出　　处：《江苏经贸职业技术学院学报》2023年第1期77-80,共4页Journal of Jiangsu Institute of Commerce

基　　金：中国商业经济学会2022年度职业教育专项研究课题“数字经济背景下连锁经营与管理专业定位与课程体系研究”(2022ZSZJYB30)。

摘　　要：连锁行业的数字化转型与敏捷型组织变革对连锁行业从业人员提出了更高的要求。分析连锁行业人才供给短板以及教育领域的专业设置盲点,得出在专业目录内设置连锁经营与管理本科专业的必要性。The digital transformation and agile organizational change of chain industry have put forward higher requirements for the employees of chain industry.This paper analyzes the shortage of talent supply in the chain industry and the blind spot of specialty setting in the field of education,and concludes that it is necessary to set the vocational education undergraduate of chain operation and management in the specialty directory.

关 键 词：连锁经营与管理 职教本科 人才培养 

分 类 号：G642[文化科学—高等教育学]