现代服饰:运河非遗手工技艺数字化传承的重要媒介  

Modern costume: an important medium for digital inheritance of intangible cultural heritage handicrafts in the canal

作　　者：张飞越[1] Zhang Feiyue(School of Art,Yangzhou Polytechnic College,Yangzhou 225009,China)

机构地区：[1]扬州市职业大学艺术学院,江苏扬州225009

出　　处：《纺织报告》2023年第1期55-57,共3页

基　　金：2021年度江苏省高校哲学社会科学研究一般项目“大运河江苏段传统手工技艺数字化传承研究”(2021SJA2009)。

摘　　要：运河沿岸的非物质文化遗产(以下简称“运河非遗”)既是大运河沿岸人民智慧的结晶,也是中华文明得以延续的重要文化命脉之一。当下,如何运用有效的传播媒介推动运河非遗文化的传播与发展是社会研究的热点。文章提出了以现代服饰作为媒介能有效传播运河非遗文化的研究命题,在运河非遗和现代服饰相关理论的基础上,从传播学的角度出发,通过界定现代服饰的媒介属性,厘清现代服饰与运河非遗之间的内在关联,分析现代服饰作为运河非遗文化数字化传承传播媒介的传播特征及优势所在。The intangible cultural heritage along the canal(hereinafter referred to as “intangible cultural heritage of the canal”) is not only the crystallization of the wisdom of the people along the grand canal, but also one of the important cultural lifelines for the continuation of Chinese civilization. At present, how to use effective communication medium to promote the dissemination and development of intangible cultural heritage of the canal is a hot topic of social research.This paper puts forward the research proposition that modern costumes can effectively spread the intangible cultural heritage of the canal. On the basis of relevant theories of intangible cultural heritage of the canal and modern costume,from the perspective of communication, by defining the medium attributes of modern costume, we can clarify the internal relationship between modern costume and intangible cultural heritage of the canal, and analyze the communication characteristics and advantages of modern costume as the digital inheritance and communication medium of intangible cultural heritage of the canal.

关 键 词：运河非遗文化 现代服饰 传播 媒介 

分 类 号：TS941.11[轻工技术与工程—服装设计与工程]