20世纪初中国报刊杂志装帧设计对当代平面设计的影响  

BINDING DESIGN OF CHINESE NEWSPAPERS AND MAGAZINES IN THE EARLY 20TH CENTURY INFLUENCE ON CONTEMPORARY GRAPHIC DESIGN

作　　者：张磊[1] 周倩倩 方敏[1] ZHANG LEI;ZHOU QIANQIAN;FANG MIN

机构地区：[1]苏州大学艺术学院

出　　处：《设计》2023年第3期29-31,共3页Design

基　　金：2021年度国家社会科学基金艺术学重大项目(21ZD27)。

摘　　要：本文通过对二十世纪初具有代表性且在装帧设计上拥有时代特质的部分案例进行对比分析。内容主要在设计形态的标准上寻找其异同,探究该时期平面设计中视觉形态的发展规律,挖掘相关作品中的时代个性与浓厚的文化内涵,讨论其对设计发展的作用。通过研究并结合当下具体品牌案例,总结如何更好地顺应时代发展趋势,从不同文化角度,融合不同地域思想,帮助相关品牌发挥时代特征明显的视觉形态优势。This paper makes a comparative analysis of the representative cases in the early 20th century with the characteristics of the times in binding design. It mainly looks for the similarities and differences in the standards of design form,explores the development law of visual form in graphic design in this period,and excavates the significance of era personality and strong cultural connotation in relevant works to design. By studying and combining the current specific brand cases,this paper summarizes how to better comply with the design development trend,integrate different cultural cores,and help relevant brands give full play to the visual form advantages with obvious characteristics of the times.

关 键 词：出版物 装帧设计 时代元素 文化交流 设计思维 

分 类 号：J05[艺术—艺术理论]