制造企业混合产品知识封锁-共享的边界识别  

Boundary recognition of knowledge blocking or sharing for hybrid offerings in manufacturing enterprises

作　　者：罗建强[1,2] 郭亚涛 胡炳坤 Luo Jianqiang;Guo Yatao;Hu Bingkun(School of Management,Jiangsu University,Zhenjiang 212013,Jiangsu,China;China Institute for Agricultural Equipment Industry Development,Jiangsu University,Zhenjiang 212013,Jiangsu,China)

机构地区：[1]江苏大学管理学院,江苏镇江212013 [2]江苏大学中国农业装备产业发展研究院,江苏镇江212013

出　　处：《科研管理》2023年第2期156-164,共9页Science Research Management

基　　金：国家自然科学基金项目:“服务衍生情境下混合产品匹配机制与定价策略研究”(71772080,2018.01—2021.12)。

摘　　要：针对混合产品提供后制造企业出于盈利与保护为目的的知识封锁行为,在考虑知识共享对客户效用和知识溢出影响的基础上,构建了三种知识管理策略的供需价值创造模型。研究结果表明:混合产品专有知识共享存在以知识溢出成本系数为度量的双重边界,且保护性知识共享边界更为苛刻,当知识溢出成本系数处于边界内时,制造企业可依次实施盈利性与保护性知识共享,反之,宜实施知识封锁策略;保护性知识共享下的价值创造、最优价格和提供量对知识溢出系数的敏感性高于盈利性知识共享。此外,客户若能通过知识共享实现价值的更大创造,将有助于制造企业扩大知识共享范围。Service derivation has become an important strategy for manufacturing enterprises to obtain competitive advantages.Compared with the independent provision of products or services,the hybrid offerings can achieve greater value co-creation for supply and demand.As modular derivative service components are continuously embedded in hybrid offerings,the structure of hybrid offerings has become more complex and the knowledge content has sharply increased,which arouses the attention of manufacturing enterprises to knowledge management after the provision of hybrid offerings.In order to obtain more service opportunities and prevent knowledge leakage,manufacturing enterprises usually block the two types of hybrid offerings knowledge:(1)Profitable knowledge is conventional knowledge,related to services such as accidental failure handling,immediate operation&maintenance and functional repair.Profitable knowledge is external knowledge of hybrid offerings with explicit and practical characteristics,and customers can directly obtain it through learning or interacting with manufacturing enterprises.(2)Protective knowledge is unconventional knowledge,related to product structure and technological transformation.Protective knowledge involves enterprises′intellectual property,which has tacit and value-added characteristics,so that customers usually cannot directly obtain unless manufacturing enterprises share it.However,knowledge blocking restricts the innovation and value creation of hybrid offerings by customers,which deviates from the goal of value co-creation for supply and demand through service derivation.Therefore,reasonable knowledge sharing can increase customers′willingness to pay for hybrid offerings and customer utility,which caters to the vision of open innovation and alliance knowledge sharing advocated by the service economy.But in the meanwhile,knowledge sharing will bring the risk of knowledge spillover and accelerated diffusion,which may weaken the competitiveness of enterprises,and make enterprises easy to f

关 键 词：混合产品 知识封锁 知识共享 边界识别 

分 类 号：F062.3[经济管理—政治经济学]