新媒体健康传播的研究现状及在突发公共卫生事件中的应用  

Research Status of New Media Health Communication and Its Application in Public Health Emergencies

作　　者：许卓群 赵加奎[2] Xu Zhuoqun;Zhao Jiakui(School of Public Health,Shanghai University of Traditional Chinese Medicine,Shanghai 201203,China;Huangpu District Center for Disease Control and Prevention,Shanghai 200023,China)

机构地区：[1]上海中医药大学公共健康学院,上海201203 [2]上海市黄浦区疾病预防控制中心,上海200023

出　　处：《健康教育与健康促进》2023年第1期44-47,共4页Health Education and Health Promotion

基　　金：上海市黄浦区公共卫生菁英人才培养项目(项目编号2021JY03)。

摘　　要：随着智能手机的普及,新媒体已经成为健康传播的主要途径之一,并因为其传播速度快、范围广、成本低、信息量大、内容丰富、形式多样等特点日益受到重视。新冠疫情发生后,新媒体健康传播更是在权威信息发布、健康知识普及等方面发挥了重要作用。本文通过分析国内外新媒体健康传播的相关文献,对国内外健康传播研究的发展历程、研究内容、存在问题等进行总结,探讨新媒体健康传播在不同人群、不同领域以及突发公共卫生事件中的应用现状,为今后新媒体健康传播的研究及在突发公共卫生事件中的应用提供参考。With the popularity of smart phones,new media has become one of the main ways of health communication,and is increasingly valued because of its fast transmission speed,wide transmission range,low cost,large amount of information,rich content,diverse forms and other characteristics.After the outbreak of COVID-19,new media health communication has played an important role in authoritative information release and health knowledge popularization.By analyzing the relevant literature of new media health communication at home and abroad,this paper summarizes the development process,research content and existing problems of health communication research at home and abroad,and to explore the application status of new media health communication in different groups,different fields and public health emergencies,so as to provide the reference for future research of new media health communication and its application in public health emergencies.

关 键 词：新媒体 健康传播 突发公共卫生事件 

分 类 号：G206[文化科学—传播学] R-05[医药卫生]