高技术产业团体标准扩散过程中标准制定者策略及政府对策研究  

Strategies of Standard Makers and Government Countermeasures Within the Diffusion of Association Standards in High-Technology Industry

作　　者：方放[1] 宗刘娟 张志东[2] 周青[3] FANG Fang;ZONG Liujuan;ZHANG Zhidong;ZHOU Qing(School of Public Administration,Hunan University,Changsha 410082,China;School of Business Administration,Hunan University,Changsha 410082,China;School of Management,Hangzhou Dianzi University,Hangzhou 310018,China)

机构地区：[1]湖南大学公共管理学院,长沙410082 [2]湖南大学工商管理学院,长沙410082 [3]杭州电子科技大学管理学院,杭州310018

出　　处：《科学学与科学技术管理》2022年第11期124-139,共16页Science of Science and Management of S.& T.

基　　金：国家自然科学基金项目(71932005,71673080,72274054)。

摘　　要：立足于高技术产业团体标准扩散全过程,考虑标准扩散的三个阶段即初期、中期和后期,围绕团体标准制定者与标准使用者间的竞合关系,基于经济学和生物种群理论,构建模型并分析了团体标准制定者在各个时期的最佳策略及其实现条件。研究表明:在团体标准扩散初期,标准制定者往往通过提高标准开放度吸引标准使用者;在团体标准扩散中期,标准制定者需针对标准开放度,对标准产品替代品和互补品市场进行综合考虑;在团体标准扩散后期,标准制定者需根据与标准使用者的竞争力对比情况,做出有关决策。此外,从政府政策角度,针对高技术产业团体标准扩散的国际化需求以及扩散阶段可能出现的垄断等不公平竞争情况,分别从标准开放与国际化、反垄断法规、创新激励政策和监管政策四个维度提出了政府对策建议。"Cultivating and developing association standards"is an important content of deepening the reform of standardization in China.Considering the intertwined interests between the actors of standardization in the diffusion of association standards in high-tech industries,association standard makers must pay attention to the formulation and selection of the strategies on relationship between themselves and standard users in the multi-stages of the dynamic development of the standard proliferation.However,the current academic research on the spread of standards mainly focuses on the relevant factors affecting the standard diffusion in the process of standard-setting.Therefore,this study constructs models and analyzes the best strategies of the association standard setters in the stage of standard diffusion in the high-tech industry which are in order to achieve the effective proliferation of association standards and setters’profit goal,and puts forward government policy suggestions.It attempts to provide theoretical and practical reference for improving the competitiveness of China’s high-tech industry,promoting economic quality and efficiency,and the government’s formulation of relevant association standard policy system.Based on economics and biological population theory and from the perspective of the whole process of the association standard diffusion in the high-tech industry,and considering three stages of the standard diffusion,namely,the initial stage,the middle stage and the later stage,it constructs models around the competition and cooperation relationship between the association standard setters and the standard users,and analyzes association standard setters’best strategy in each period and its realizing condition.At the same time,from the point of view of government policy,focusing on the need of internationalization of the association standard diffusion within the high-tech industry and the possible unfair competition such as monopoly in the diffusion stage,this research puts forward government

关 键 词：高技术产业 团体标准扩散 标准制定者 策略 政府对策 

分 类 号：F272.3[经济管理—企业管理]