北京小吃老字号与高档酒店战略联盟研究  

Research on strategic alliance between time-honored restaurants of Beijing snacks and high-grade hotel

作　　者：方琳 王飞 曾瑶 Fang Lin;Wang Fei;Zeng Yao(Foshan Polytechnic,Foshan,Guangdong,528137)

机构地区：[1]佛山职业技术学院,广东佛山528137

出　　处：《市场周刊》2023年第3期88-91,145,共5页Market Weekly

摘　　要：北京小吃作为传统文化的典型代表,对中国传统文化的继承和发展具有重要意义。然而,随着城市改造和其他各种小吃的涌入,北京小吃老字号生存空间受限,实体经营已很难满足其发展需求。与此同时,北京高档酒店市场供过于求,对个性化、本土化服务提出了更高的要求。文章通过4C分析进行市场细分,结合战略联盟理论与调研成果,分析北京小吃老字号与高档酒店建立战略联盟的动机及可行性,并针对双方现状给出了联盟实施建议,以期促使双方采取相应措施,进而为北京传统文化的传承与保护提供新思路,也为高档酒店的发展开拓更广阔空间。As a typical representative of traditional culture,Beijing snacks is of great significance to the carry-on and development of the traditional culture of China.Nevertheless,with the urban redevelopment and rush of other kinds of snacks,there remains quite limited space for time-honored and well-known restaurants of Beijing snacks.Thus,the form of business entity cannot further their progression.At the same time,the supply of high-grade hotels in Beijing exceeds the demand of Chinese market,which requires more localized and customized services than before.According to the research,this text comes up with an innovative idea of strategic alliances between old-brand Beijing snacks and high-grade hotels and provides constructive suggestions on the analysis of the significance and feasibility of their partnership.The implementation of strategic alliance is expected to encourage both parties to adopt related strategies and further reinforce the protection of Chinese cultural heritage and the advancement of high-grade hotels.

关 键 词：北京小吃 老字号 高档酒店 战略联盟 

分 类 号：F719.3[经济管理—产业经济]