文化产业高质量发展的技术逻辑、演化趋势与实践路径  

Technical Logic,Evolutionary Trend and Practical Path of High-quality Development of Cultural Industry

作　　者：章军杰[1] ZHANG Jun-jie(School of History and Culture,Shandong University,Jinan,Shandong,250100)

机构地区：[1]山东大学历史文化学院,山东济南250100

出　　处：《深圳大学学报（人文社会科学版）》2023年第1期46-54,共9页Journal of Shenzhen University：Humanities & Social Sciences

基　　金：研究阐释党的十九届四中全会精神国家社科基金重大项目“现代文化产业体系和市场体系的协同发展研究”(20ZDA064)。

摘　　要：文化技术变革是推动文化产业新旧动能转换的关键变量,技术逻辑构成了实现文化产业高质量发展的一种理论解释。正是工业革命带来的文化技术变革催生了现代意义上的文化产业。文化技术变革催生文化新动能,解构并建构新的文化生产力和生产关系。数字文化技术则是人类文化技术史上的又一项关键技术创造,推动了数字文化产业的兴起,某种意义上开启了文化产业新时代。新时代文化产业高质量发展的演化趋势呈现“机械复制—数字复制”的生产变革、“静态文字—动态影像”的业态变革、“真实空间—超真实虚拟”的空间变革。文化产业高质量发展的实质是建构一种与数字文化技术相适应的新文化经济。这种新文化经济在发展目标上导向“精神生活共同富裕”,在生产资料上寻求传统文化的创新回归,在生产方式上倡导消费创造生产,在生产关系上构建新的文化交互关系,持续重塑具有强大包容性的现代文化产业体系,实现新时代文化产业高质量发展由技术逻辑向实践逻辑的转换。Cultural technological revolution is a key variable to drive the transformation of the conversion of old and new kinetic energy of cultural industry,and technological logic constitutes a theoretical explanation for achieving high-quality development of cultural industry.It is the cultural technological revolution brought about by the industrial revolution that has given birth to the cultural industry in the modern sense.Cultural technological revolution has given birth to new cultural momentum,deconstructing and constructing new cultural productive forces and production relations.Digital cultural technology is a key technology creation in the history of human cultural technology,which has promoted the rise of digital cultural industry,and opens a new era of cultural industry in a sense.Cultural technological revolution has promoted the dynamic evolution of the development form of cultural industry,presenting the production tr ansformation from“mechanical copy”to“digital copy”,the business transformation from“static text”to“dynamic image”,and the spatial transformation from“real space”to“super real virtual”.The essence of the high-quality development of cultural industry is to construct a new cultural economy compatible with digital cultural technology.This new cultural economy leads to“common prosperity of spiritual life”in terms of development goals,seeking innovation and return of traditional culture in terms of production means,advocating consumption to create production in terms of production methods,constructing new cultural interaction relations in terms of production relations,continuously reshaping the modern cultural industry system with strong inclusiveness,and realizing the transformation of high-quality development of cultural industry in the new era from technological logic to practical path.

关 键 词：文化技术变革 文化产业高质量发展 技术逻辑 新文化经济 新旧动能转换 数字文化技术 

分 类 号：G124[文化科学]