全球传播格局重塑中的中文国际传播  

International Communication of Chinese in the Reshaping of Global Communication Pattern

作　　者：于东兴 张日培 Yu Dongxing;Zhang Ripei(Department of Teaching Chinese to Speakers of Other Languages,Sanda University,Shanghai 201209,China;National Language Policy Research Center,Shanghai Academy of Educational Sciences,Shanghai 200032,China)

机构地区：[1]上海杉达学院汉语国际教育系,上海201209 [2]上海市教育科学研究院国家语言文字政策研究中心,上海200032

出　　处：《浙江大学学报（人文社会科学版）》2022年第10期20-30,共11页Journal of Zhejiang University:Humanities and Social Sciences

基　　金：教育部哲学社会科学研究重大课题攻关项目(15JZD047);教育部哲学社会科学研究重大课题攻关项目(18JZD015);上海杉达学院博士基金项目(A021301.21.007);上海杉达学院重点教改项目(A020203.21.015)。

摘　　要：在百年未有之大变局下,全球传播格局正在重塑。中文国际传播应当准确识变、科学应变、主动求变。第一,要准确识局,充分认识到近百年来世界相对稳定的基本格局正在发生深刻变化,新科技革命提供了大变局形成的历史动力,全新的全球传播生态正在形成,在这一过程中,中国有望引导世界建立国际传播新秩序。第二,要科学破局,聚焦国际中文教育面临的主要风险,推动国际中文教育走向民间化、本土化和职业化。第三,要努力构建新格局,助力人类命运共同体构建,加强中文国际化的专业规划,以他者视角讲好中国故事,充分利用现代信息科技参与全球传播秩序再造,构建中文国际传播的新格局,有效应对西方在文化传播问题上向中国发起的一系列严峻挑战,在百年未有之大变局中实现中华民族伟大复兴的中国梦。The great change that has not happened in a century starts from the rise of emerging market economies represented by China,which has brought about changes in the world pattern.A new and stable international pattern will emerge because of a stronger China.International communication and national strength interact as both cause and effect.The international communication of Chinese is an important way to carry forward China’s excellent culture and enhance the international influence of China’s cultural soft power.It has played a positive role in supporting the country’s strategy of“going global”and“enhancing the country’s cultural soft power”.After COVID-19,the international situation will change significantly,the gap between China’s comprehensive national strength and that of developed countries will be further narrowed,and Chinese international communication will usher in important development opportunities.As a global public product,international Chinese language education is the core path of Chinese international communication.The fundamental way to effectively deal with its risks is to promote international Chinese language education towards folk,localization and specialization.On the one hand,the internationalization level of a language education ultimately depends on the localization level of its education in non-target language countries and regions.On the other hand,it is an objective need and an inevitable trend to promote the construction of a new high-quality system of“Chinese+vocational skills”education in the future.At the same time,we must see that although it is an important mission of international Chinese language education to improve the ability of international communication of Chinese,international Chinese language education is not the only way of international communication of Chinese.From a disciplinary point of view,Chinese international communication is obviously a cross-integrated subject covering education,culture,science and technology,international relations,communi

关 键 词：百年大变局 中文国际传播 国际中文教育 民间化 本土化 职业化 

分 类 号：H195[语言文字—汉语] G206[文化科学—传播学]