中小企业数字化转型的障碍与策略研究——基于浙江省调研样本的分析  

Research on the Barriers and Countermeasures of Digital Transformation of Small and Medium Enterprises——Based on SMEs Research Data from Zhejiang Province

作　　者：洪美玲 葛振峰 Hong Meiling;Ge Zhenfeng(Ningbo University of Finance and Economics,School of Business Administration,Ningbo 315175,China)

机构地区：[1]宁波财经学院工商管理学院,浙江宁波315175

出　　处：《科技创业月刊》2023年第2期88-92,共5页Journal of Entrepreneurship in Science & Technology

基　　金：第五轮宁波市社会科学研究基地课题“宁波工业设计企业数字化转型升级的合法性障碍识别与战略响应机制研究”(JD5-FZ140)阶段性研究成果;2022年甬江社会科学青年人才资助成果;宁波市哲学社会科学发展规划课题“高能级平台情景下‘专精特新’企业高质量培育模式研究”(G2022-2-80)阶段性研究成果。

摘　　要：中小企业数字化转型的意愿和水平,关系到产业升级与地区经济发展状况。立足中小企业数字化转型中的资源有限、能力不足、认知合法性薄弱等现实困境,对浙江省中小企业展开问卷调研,根据收集到的211份有效问卷,总结和归纳了中小企业在数字化转型过程中的普遍现象和关键问题。主要问题有:中小企业数字化资源投入不足,总体信息化水平偏低;数字化动态能力相对薄弱,数据利用效率不高;数字化认知程度有限,企业转型意愿不强。针对性地提出4个转型策略:中小企业需要确立转型目标,明确阶段任务;中小企业需要嵌入创新生态,撬动大企业或平台的数字化资源;中小企业需要重视数据沉淀,构建动态能力;探索数字技能培养的创新模式,鼓励员工尝试利用数字技术,营造灵活、创新的组织文化。数字化转型是一项全社会的系统性工程,中小企业的数字化转型需要政府、企业、科研机构等多方面发挥协同作用,共同促进。The willingness and level of digital transformation of SMEs are related to industrial upgrading and regional economic development.Based on the dilemmas of limited resources,insufficient capacity,and weak cognitive legitimacy in the digital transformation of SMEs,this study conducted a questionnaire survey on SMEs in Zhejiang Province.Based on the 211 valid questionnaires,we identified the common phenomena and critical problems of SMEs in the process of digital transformation.The main problems are as followings:insufficient investment in digital resources and low overall level of informatisation;relatively weak digital dynamic capability and inefficient data utilisation;limited digital awareness and low willingness of enterprises to transform.Therefore,we propose for four transformation strategies for SMEs to lead a successful digital transformation:establish transformation goals and clarify stage tasks;embed into an innovation ecology and leverage digital resources from large enterprises or platforms;attach importance to data precipitation and build dynamic capabilities;create an innovation atmosphere to encourage employees to forge the digital mind.In the end,this study argues that digital transformation is a systemic project for the whole society and that the digital transformation of SMEs cannot be carried out in isolation but requires close collaboration and synergy among government,enterprises,research institutions and other entities.

关 键 词：数字化转型 中小企业 资源基础观 动态能力 合法性 

分 类 号：F272[经济管理—企业管理] F224.32[经济管理—国民经济]