一汽解放这10年:以高质量营销打造中国商用车第一品牌  

FAW Jiefang in the Past 10 Years: Building the First Commercial Vehicle Brand in China with High-quality Marketing

作　　者：木易 

机构地区：[1]不详

出　　处：《商用汽车》2022年第11期32-34,共3页Commercial Vehicle

摘　　要：一汽解放是“共和国长子”,66年来其产品经历了7代更新,从国车长子到智能前行,从中国第一到世界一流,一汽解放不忘初心,始终引领中国民族汽车工业朝着智慧运输解决方案提供者的目标加速前行。10年来,一汽解放始终秉持“以客户为中心、以目标为导向、以满意为标准、以创新为驱动”的营销理念,在市场营销领域持续发力,积极践行高质量营销,致力为行业提供一流智慧交通运输解决方案,实现销量跃迁增长,创下中重卡全球五连冠,重卡全球6连冠的佳绩。In the past 10 years, FAW Jiefang has always been adhering to the marketing concept of “customer-centric, goal-guided, satisfactionoriented, and innovation-driven”. It has continuously made efforts in marketing, actively practiced high-quality marketing, and is committed to providing the industry with first-class intelligent transportation solutions. It has achieved rapid growth in sales volume, and became the champion globally in the sales of medium and heavy trucks for five times in a row, and that in the sales of heavy trucks for six times in a row.

关 键 词：营销理念 民族汽车工业 交通运输 五连冠 商用车 以客户为中心 一汽解放 不忘初心 

分 类 号：F42[经济管理—产业经济]