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作 者:张令荣[1] 徐航[1] 李云风 ZHANG Lingrong;XU Hang;LI Yunfeng(School of Economics and Management,Dalian University of Technology,Dalian 116024,China)
机构地区:[1]大连理工大学经济管理学院,辽宁大连116024
出 处:《管理工程学报》2023年第2期90-98,共9页Journal of Industrial Engineering and Engineering Management
基 金:国家社会科学基金重点资助项目(20&ZD129);国家社会科学基金资助项目(20BGL111)。
摘 要:在碳配额交易政策实施与电子商务快速发展背景下,本研究考虑碳配额约束、碳交易价格、消费者低碳偏好和渠道偏好,构建了单一线下渠道减排、双渠道不减排和双渠道减排决策模型。本研究进一步以企业利润最大化为目标,分别求解得到渠道定价、减排努力程度和渠道选择最优决策。研究发现,双渠道供应链中,消费者低碳偏好对减排决策及供应链各主体利润有正向影响;碳配额对碳减排率有线性正向影响;碳配额交易价格对碳减排率影响与单位产品初始碳配额大小有关,随着碳交易价格增加碳减排率先增加后降低;零售商利润不受碳配额交易政策影响;当渠道偏好程度和低碳偏好程度在某一范围时,制造商开辟线上渠道或进行碳减排投资能够获得更多利润。In 2021,“carbon emissions peak”and“carbon neutrality”were recorded into the government report for the first time.Manufacturing enterprises are expected to take active actions for keeping consistent with the trend of low-carbon and green development,and to deploy the production strategies of emission reduction with the aim of“zero emissions”of carbon dioxide.The carbon cap-and-trade policy is conducive to realize enterprises′goal of green production,thereby achieving goals of emission reduction on the dimension of society.Meanwhile,with both environmental awareness in the whole society and consumers′low-carbon preference increasing,enterprises′emission reduction strategies have been attracting attention from all circles.The rapid development of network technology has facilitated the exploitation of online channels,and a distribution system with both online and offline has become inevitable.Accordingly,the degree of consumers′acceptance of online channels directly affects enterprises′decisions.Due to increasing considerations within low-carbon production,it turns more critical and complex with the problem of carbon emission reduction and decisions for channels.In the background of the implementation of carbon cap-and-trade policy and the rapid development of e-commerce,this article,with consumer utility theory as methodology,and,a supply chain,composed of a single manufacturer,a single retailer and consumers,as the research object,aims to take into consideration carbon emission quota,carbon trading price,low-carbon preference,and channel preference of consumers.With the goal of maximizing the profits of supply chain enterprises,the article probes into building strategic model on a single-offline channel emission reduction,dual-channel non-emission reduction and dual-channel emission reduction supply chain,catering to the carbon cap-and-trade policy.At the same time,the article also focuses on the interrelation among research product prices of different channels,emission reduction efforts,and c
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