不同权力结构下考虑消费者后悔预期的再制造供应链定价研究  

Study on Remanufacturing Supply Chain Pricing Considering Consumer Anticipated Regret Under Different Power Structures

作　　者：王道平[1] 丁婧一 周玉 WANG Daoping;DING Jingyi;ZHOU Yu(School of Economics and Management,University of Science and Technology Beijing,Beijing 100083)

机构地区：[1]北京科技大学经济管理学院,北京100083

出　　处：《系统科学与数学》2023年第1期114-128,共15页Journal of Systems Science and Mathematical Sciences

基　　金：国家自然科学基金资助项目(71871017)资助课题。

摘　　要：文章以再制造供应链为研究背景,在考虑消费者后悔预期的情况下,构建了新产品和再制品的需求函数,研究了分散决策无领导(N)、制造商领导(M)和零售商领导(R)3种权力结构下再制造供应链的最优定价问题,并比较了3种权力结构下再制造供应链的最优价格和利润.最后通过数值仿真方法分析了新产品和再制品的批发价格、销售价格、需求量与消费者对再制品偏好程度差异和消费者后悔预期敏感系数的关系.通过研究,我们得到如下结论:消费者偏好程度差异和消费者后悔预期敏感系数较高时,供应链各成员应采用较低的定价策略以扩大需求;在3种权力结构中,制造商领导和零售商领导模式下产品的零售价格相等,且高于无领导模式下产品的零售价格;制造商和零售商的利润分别在各自领导模式下达到最高,再制造供应链总利润在无领导模式下最高,从消费者和供应链整体角度出发,采取无领导模式最有利.This paper takes remanufacturing supply chain as the research background,constructs the demand function of new products’and remanufactured products’considering consumers’regret anticipation,and studies the optimal pricing decision of remanufacturing supply chain under three modes:Decentralized decisionmaking without leadership(N),manufacturer leadership(M)and retailer leadership(R),then we compare optimal price and profit of supply chain under the three modes.Finally,this paper analyzes the relationship between the wholesale price,sales price,demand of new and remanufactured products and consumers’differences in preference for remanufactured products and consumer anticipated regret sensitivity by numerical simulation.Through the research,we get the following conclusions:The consumers’differences in preference for remanufactured products and consumer regret expectation sensitivity coefficient are high,each member of the supply chain should adopt a lower pricing strategy to expand demand.In the three different power structures,the retail price of products under manufacturer leadership and retailer leadership is equal and higher than that of products without leadership;The profits of manufacturers and retailers reach the highest under their respective leadership mode,and the total profit of remanufacturing supply chain is the highest under the leaderless mode.From the perspective of consumers and the whole supply chain,it is most advantageous to adopt the leaderless mode.

关 键 词：权力结构 后悔预期 再制造供应链 定价 

分 类 号：F274[经济管理—企业管理]