短视频视域下的植物科普动画研究  

RESEARCH OF PLANT SCIENCE ANIMATION UNDER SHORT VIDEO PERSPECTIVE

作　　者：曹多雅 韩静华 

机构地区：[1]北京林业大学艺术设计学院

出　　处：《包装与设计》2023年第1期190-191,共2页Package & Design

基　　金：项目号:北京林业大学教育教学研究项目(BJFU2018JY110)。

摘　　要：随着我国互联网的普及以及5G时代的来临,短视频平台借助动画这一具综合艺术的表现形式,为传播植物科学知识提供了巨大便利,体现出一种“寓教于乐”的教育理念。基于对短视频视域下植物科普动画发展现状的调查,本文从话题性、互动性,以及内容和形式的角度分析了利用短视频平台进行植物科普动画传播的优势,同时通过分析短视频平台中植物科普动画传播的阻力、难点以及发展趋势,对如何优化植物科普短视频动画的制作提出了相应的建议。With the popularity of the Internet in China and the arrival of the 5G era, short video platforms have been providing great convenience for spreading the knowledge of plant science with the help of animation, a comprehensive art form, reflecting an educational concept of "teaching with fun". Based on the investigation of the development status of plant science animation from the perspective of short video, this paper analyzes the advantages of utilizing short video platform for promoting plant science animation from the perspectives of topicality,interactivity, content and form. By analyzing the resistance, difficulties and development trends of plant science animation in short video platforms, the authors put forward corresponding suggestions on how to optimize the production of plant science short video animations.

关 键 词：短视频 植物科普 动画 

分 类 号：G63[文化科学—教育学]