新兴市场企业在发达市场的合法化演化机理研究——基于资源拼凑视角  

The mechanism of Emerging Market International Ventures’ Legitimacy Acquisition and Evolution in Developed Market: Based on the Perspective of Bricolage Theory

作　　者：张媛 孙新波 何建笃 钱雨[1] ZHANG Yuan;SUN Xinbo;HE Jiandu;QIAN Yu(School of Business Administration,Northeastern University,Shenyang 110169,China)

机构地区：[1]东北大学工商管理学院,沈阳110169

出　　处：《科学学与科学技术管理》2022年第10期123-142,共20页Science of Science and Management of S.& T.

基　　金：国家自然科学基金项目(72172031,72102062);首批新文科研究与改革实践项目(2021140042);2020年度辽宁省社会科学规划基金委托项目(L20WTB007);中央高校基本科研业务专项资金资助(N2206002)。

摘　　要：多重劣势影响下,新兴市场创业企业在发达市场面临严峻的组织合法性问题,企业在发达市场的组织合法性获取及其演化机理尚待深入研究。以TTF高级珠宝企业为典型案例,剖析新兴市场国际创业企业通过资源拼凑获取合法性的内在机理,并构建新兴市场国际创业企业在发达市场合法化的动态演化模型。研究发现:在国际创业不同阶段,企业通过搜寻和匹配适当的资源和拼凑方式来满足不同维度合法性的获得,企业资源拼凑方式和合法性演化呈现动态匹配过程;随着国际创业的深入,资源拼凑方式从手段导向型拼凑为主逐渐转向网络型资源拼凑,依次获得规范合法性、认知合法性和规制合法性,前期合法性的获取为后期资源的撬动和合法性的获取奠定基础。Emerging market startups face not only highly authoritative institutional forces when entering developed markets, but also discrimination and misunderstandings from developed markets against emerging market startups caused by cultural differences. Liability of foreignness and origin make it difficult for emerging market start-ups to obtain organizational legitimacy in developed markets, which seriously affects the acquisition of enterprise resources and the survival and development. However, the existing research lacks attention to the legitimacy of international entrepreneurial enterprises in emerging markets facing high uncertainty and severe resource constraints, and the acquisition of organizational legitimacy and its evolution mechanism in developed markets need to be further studied.For startups in emerging markets with limited resources and lack of legitimacy, it is even more necessary to rationally allocate, integrate and utilize limited resources in order to obtain greater competitive advantages and maximize the value of resources. The resource bricolage theory points out that bricolage is an important means for enterprises to break through the resource and institutional constraints, so as to achieve enterprise survival and international development. In addition, there is a certain interaction between resources and legitimacy, and the acquisition of corporate legitimacy is inseparable from the support of organizational resources, and legitimacy as a strategic resource, it also helps enterprises to leverage new resources and obtain legitimacy. From this point of view, resource bricolage may be an important means for enterprises to acquire legitimacy. With the change of external environment, enterprises face different environment in different time and space and different requirements for legitimacy. However, existing researches rarely discuss the legitimacy demands of emerging market start-ups in different stages and dimensions from a systematic and dynamic perspective.How to search, match and integrate ap

关 键 词：新兴市场 国际创业企业 组织合法性 资源拼凑 动态演化 

分 类 号：F272.2[经济管理—企业管理]