零售商促销努力下的供应链减排与定价策略研究  

On the Supply Chain Emission Reduction and Pricing Policies Under Retailer,s Promotion Efforts

作　　者：薛梅 XUE Mei(School of Economics and Management,Huaibei Normal University,Huaibei 235000,Anhui,China)

机构地区：[1]淮北师范大学经济与管理学院,安徽淮北235000

出　　处：《合肥学院学报（综合版）》2022年第6期20-26,共7页Journal of Hefei University：Comprehensive ED

基　　金：安徽省教育厅自然科学研究一般项目“双碳”背景下我省制造企业碳减排、定价与渠道战略决策研究(KJ2021B05)资助。

摘　　要：为分析碳税政策下供应链减排和定价问题,在考虑零售商具有促销努力行为的基础上,构建了由一个制造商和一个零售商组成的供应链模型,对比分析了独立决策模式和集中决策模式的最优值,并提出两部制收费契约协调供应链。研究结果表明:独立决策模式下的批发价契约无法协调供应链,且最优值均劣于集中决策模式的最优值;两部制收费契约可以协调供应链,决策最优值等于集中决策模式的最优值;此外,当消费者低碳偏好水平或低碳促销敏感度增加时,不管独立决策模式还是集中决策模式,其最优减排水平、低碳促销努力水平、零售价格、市场需求和利润均随之增长。In order to study emission reduction and pricing policies considering retailer's promotion ef­forts and carbon tax regulations,a supply chain consisting of a manufacturer and a retailer is construc-ted・The models of centralized decision-making and decentralized decision-making are respectively es­tablished.The optimal decisions are analyzed between the two models.It is pointed out that wholesale price contract under the decentralized decision-making model cannot coordinate the supply chain,and the optimal value is inferior to that of the centralized decision-making one.The two-part tariff contract can coordinate the supply chain,and the optimal decisions is equal to that of the centralized decision­making model.In addition,when consumers,low-carbon preference level or low-carbon promotion sensitivity increases,regardless of the decentralized or the centralized decision-making model,the op­timal emission reduction level,low-carbon promotion effort level,retail price,market demand and profit all increase.

关 键 词：碳税 减排 促销努力 定价 协调 

分 类 号：F272[经济管理—企业管理] X196[经济管理—国民经济]