生鲜农产品的物流优化研究——基于顾客让渡价值视角  

Research on Logistics Optimization of Fresh Agricultural Products——Based on the Perspective of Customer Delivered Value

作　　者：杨志鹏 YANG Zhi-peng(Guangzhou Vocational and Technical University of Science and Technology,Guangzhou 510550,China)

机构地区：[1]广州科技职业技术大学,广州510550

出　　处：《河北软件职业技术学院学报》2023年第1期61-65,共5页Journal of Hebei Software Institute

摘　　要：由于生鲜农产品自身的特点,在运输过程中面临巨大的挑战。从生鲜农产品的物流出发,分析研究当前存在的主要问题,根据顾客让渡价值理论,针对这些问题提出相应的优化建议,以期对优化生鲜农产品物流起到借鉴作用。Due to the characteristics of fresh agricultural products,they face great challenges in the transportation process.Starting from the logistics of fresh agricultural products,this paper analyzes the main existing problems,and puts forward corresponding optimization suggestions for these problems according to the customer delivered value theory,which plays a reference role in optimizing the logistics of fresh agricultural products.

关 键 词：生鲜 农产品 物流优化 顾客让渡价值 

分 类 号：F252[经济管理—国民经济]