应用型本科院校大学生创新创业能力培养研究——以服装电商为例  

Research on the Cultivation of Innovative and Entrepreneurial Ability of College Students in Application-oriented Universities:Taking Clothing E-commerce as an Example

作　　者：凃云杰 TU Yunjie(School of Computer Science,Hulunbuir University,Hulunbuir 021008,China)

机构地区：[1]呼伦贝尔学院计算机学院,内蒙古呼伦贝尔021008

出　　处：《西部皮革》2023年第7期85-87,共3页West Leather

基　　金：2021年呼伦贝尔学院校级教研项目“应用型本科院校大学生创新创业能力培养的研究”(JYZC2021044);2021年呼伦贝尔学院校级教研项目“基于竞赛+成果导向的创新型人才培养探索”(JYYB2021057);2022年呼伦贝尔学院校级科研项目“人工智能深度学习模型可解释性的研究”(2022ZKZD04)。

摘　　要：应用型本科院校注重培养具有社会能力与竞争能力的综合性人才。其中,创新创业能力是培育人才的关键。以开展服装电商作为培育创新创业能力人才的途径,从创业规划、创业理念、创业实践方面提出了大学生创新创业能力培养的基本内容;总结了大学生借助服装电商进行创业的优势和灵活性;提出了从服装市场分析、服装经营模式、服装营销策略方面引导大学生开展服装电商创业的具体实施策略。以期通过服装电商创业活动的开展,有效提升应用型本科院校大学生的创新创业能力和社会竞争力。Application-oriented undergraduate colleges and universities focus on cultivating comprehensive talents with social and competitive abilities.Among them,innovation and entrepreneurship ability is the key to cultivate talents.Taking clothing e-commerce as a way to cultivate innovative and entrepreneurial talents,this paper puts forward the basic content of cultivating innovative and entrepreneurial ability of college students from the aspects of entrepreneurial planning,entrepreneurial philosophy and entrepreneurial practice;It summarizes the advantages and flexibility of college students'entrepreneurship with the help of clothing e-commerce;It puts forward specific implementation strategies to guide college students to carry out clothing e-commerce entrepreneurship from the aspects of clothing market analysis,clothing business model and clothing marketing strategy.It is expected to effectively improve the innovation and entrepreneurship ability and social competitiveness of application-oriented undergraduate students through the implementation of clothing e-commerce entrepreneurship activities.

关 键 词：大学生 创新创业 服装电商 经营模式 营销 

分 类 号：G642[文化科学—高等教育学] F713.36-4[文化科学—教育学]