互联网嵌入方式对新创企业绩效的影响机制——创业学习的中介作用  

The Influence Mechanism of Internet Embedding Method on the Performance of New Ventures:The Mediating Role of Entrepreneurial Learning

作　　者：贾卫峰 吴格倩 肖成英 Jia Weifeng;Wu Geqian;Xiao Chengying(School of Economics and Management,Xi'an University of Posts and Telecommunications,Xi'an 710061,China)

机构地区：[1]西安邮电大学经济与管理学院,陕西西安710061

出　　处：《科技进步与对策》2023年第6期91-100,共10页Science & Technology Progress and Policy

基　　金：国家自然科学基金青年项目(71804147);教育部人文社会科学规划基金项目(20YJA790033);陕西省软科学研究计划一般项目(2018KRM040);陕西省教育厅人文社会科学专项科学研究计划项目(18JK0696);陕西省教育厅重点科学研究计划项目(20JT062)。

摘　　要：新创企业在创业过程中仅依靠现有知识和资源难以应对外界环境变化,无法弥补自身新生劣势。对新创企业而言,通过互联网嵌入与创业学习提升企业绩效,既是机遇也是挑战。因此,以创业学习为中介变量,探讨不同互联网嵌入方式对新创企业绩效的影响,并基于346家新创企业调查数据进行实证检验。结果发现:互联网社群嵌入与互联网媒体嵌入对新创企业绩效具有正向影响。创业学习在互联网社群嵌入、互联网媒体嵌入与新创企业绩效间起部分中介作用。在互联网社群嵌入情景下,认知学习对新创企业生存绩效的中介作用更显著,而经验学习对新创企业成长绩效的中介作用更显著;在互联网媒体嵌入情景下,实践学习对新创企业生存和成长绩效的中介作用更显著。The continuous development of the Internet has had a huge impact on social life and production methods.Its inte-gration with different industries has driven the development of related industries.Innovation and entrepreneurship have been stimulated with new vitality in the Internet age.Entrepreneurs'application of the Internet is an effective way to a-chieve innovation and entrepreneurial performance growth.In the Internet era,the Internet has become an indispensable medium for entrepreneurs to obtain information and resources,and it has also become a breakthrough for enterprises to in-novate and make profits.Various examples in real life show that the popularization and application of the Internet not only provides more business opportunities,but also helps entrepreneurs to obtain information and resources related to entrepre-neurship in the process of starting a business,and helps the survival and development of entrepreneurial enterprises.Sus-tained entrepreneurial activities and good enterprise development can effectively improve the regional economic activity and play a positive role in improving the imbalanced regional economic development.The overall influence of the Internet on entrepreneurial activities has also attracted the attention of many scholars to conduct research centering on the identifica-tion of entrepreneurial opportunities,the improvement of social capital,resource integration,business model innovation,etc.to lay a solid theory for follow-up research.New businesses usually lack resources and full legitimacy,and they have low social acceptance.These are the main factors hindering the performance of new companies.With the development of Internet technology and economic globalization,the rapid changes in consumer demand and the acceleration of technologi-cal upgrading,the external environment for entrepreneurship has become increasingly complex with intense market com-petition,which is both an opportunity and a challenge for entrepreneurs and new start-ups.In order to seize opportunities and me

关 键 词：互联网社群嵌入 互联网媒体嵌入 创业学习 新创企业绩效 

分 类 号：F272.2[经济管理—企业管理]