城市旅游抖音关注度空间分布及影响因素——以长江中游城市群为例  

Spatial Pattern and Influencing Factors of Urban Tourism Douyin Attention:A Case Study of the Urban Agglomeration in the Middle Reaches of the Yangtze River

作　　者：谢亚文 李晓青[1] 周楷淳 谢炳庚[1] XIE Yawen;LI Xiaoqing;ZHOU Kaichun;XIE Binggeng(School of Geographical Sciences,Hunan Normal University,Changsha 410081,Hunan,China;Huangzhou West Lake Middle School,Huanggang 438000,Hubei,China)

机构地区：[1]湖南师范大学地理科学学院,中国湖南长沙410081 [2]黄州西湖中学,中国湖北黄冈438000

出　　处：《经济地理》2023年第2期220-228,共9页Economic Geography

基　　金：国家自然科学基金联合基金项目(U19A2051)。

摘　　要：文章从地理学视角对短视频网络空间关注度进行研究,并探索性分析了短视频生产的新型虚拟空间与实体空间的关系及其交互机制。采用空间分布均衡性测度方法分析了城市旅游抖音关注度空间分布的均衡性,利用探索性数据分析方法(ESDA)分析了城市旅游抖音关注度的空间结构特征,运用地理加权回归模型(GWR)分析了城市旅游抖音关注度的影响因素。研究表明:(1)从空间分布均衡性来看,城市群城市旅游抖音关注度空间分布均衡性较好、集聚度适中,江西省和城市群的空间分布均衡性比较接近;湖北省和湖南省的城市旅游抖音关注度空间分布均衡性较差、集聚度较高。(2)从空间分布特征来看,城市旅游抖音关注度整体格局呈“两翼较高,中部高低相间”格局,其中武汉市和长沙市关注度最高,位于第一等级。(3)从空间集聚特征来看,整体呈空间正相关,但空间集聚程度低,城市旅游抖音关注度空间分布较为分散。其中武汉市为高值集聚区,益阳市为低值集聚区,其他城市集聚特征不显著;武汉市和长沙市为热点区域。(4)从影响因素来看,电商物流水平、人力资源发展水平、移动互联网发展水平、经济发展水平和创业环境质量回归系数均为正值,影响程度依次递减,对城市旅游抖音关注度的提高均具有正向推动作用。其中电商物流水平正向作用最大,创业环境质量正向作用较小。This paper studies the short video cyberspace attention from the perspective of geography,and explores the relationship and interaction mechanism between the new virtual space and the physical space of short video production.This paper analyzes the spatial distribution of urban tourism Douyin attention by using the method of spatial distribution balance measurement,it uses the Exploratory Spatial Data Analysis(ESDA)method to analyze the spatial structure characteristics of the urban tourism Douyin attention,and the Geographically Weighted Regression model(GWR)to analyze the influencing factors of the urban tourism Douyin attention.The study shows that:1)From the perspective of spatial distribution equilibrium,the spatial distribution of urban tourism Douyin attention in urban agglomeration has a good balance and moderate concentration degree,and the spatial distribution equilibrium of Jiangxi Province is close to that of urban agglomeration.In Hubei Province and Hunan Province,the spatial distribution of urban tourism Douyin attention is poor and the concentration degree is high.2)From the perspective of spatial distribution characteristics,the overall pattern of urban tourism Douyin Douyin attention is"high in Wuhan and Changsha,low in cities which locate between Wuhan and Changsha and in the southwest of Jiangxi Province".3)From the perspective of spatial agglomeration characteristics,there is a positive spatial correlation as a whole,but the degree of spatial agglomeration is low,the spatial distribution of urban tourism Douyin attention is relatively scattered.Among them,Wuhan is the highvalue agglomeration area,Yiyang is the low-value agglomeration area,and other cities have insignificant agglomeration characteristics.Wuhan and Changsha are hot-spot areas.4)From the perspective of influencing factors,the regression coefficient of e-commerce logistics level,human resource level,mobile Internet development level,economic development level and entrepreneurial environment quality are all positive with decreasing

关 键 词：城市旅游 抖音关注度 网络短视频 移动互联网 旅游博主 电商物流 营销传播 

分 类 号：F49[经济管理—产业经济] F592.7