中华民族视觉形象在当代社会生活场景中的传播与应用  

Communication and Application of Chinese National Visual Images in Contemporary Social Life Scenes

作　　者：杨红[1] 赖再博 Yang Hong;Lai Zaibo

机构地区：[1]中国传媒大学文化产业管理学院艺术管理系 [2]中国传媒大学文化产业管理学院

出　　处：《当代美术家》2023年第2期8-12,共5页Contemporary Artists

基　　金：国家社科基金后期资助项目《中国非遗保护的当代传播实践》研究成果,项目编号:21FYSB052。

摘　　要：构建各民族共享的中华文化符号和中华民族视觉形象,是凝聚民族精神、讲好中国故事、彰显国家形象的重要途径。对此,需对中华民族视觉形象的基本内涵形成初步认识,通过开展对中华文化符号和民族形象相关的基础研究,从历史脉络和当代实践中提炼形成体系化、代表性的符号、形象。在中华民族视觉形象传播中需注重应用场景与推广渠道的创新,培育国际视野和时代眼光,在新媒体平台、文化创意产品、国家文化公园等应用场景中有效传播。Building Chinese cultural symbols and Chinese visual images shared by all ethnic groups is an important way to unite the national spirit,tell the Chinese story and manifest the national image.In this regard,it is necessary to form a preliminary understanding of the basic connotation of Chinese national visual images,conduct basic research on Chinese cultural symbols and national images,refine and form systematic and representative symbols and images from the historical context and contemporary practices.In the dissemination of Chinese national visual images,attention should be paid to the innovation of application scenarios and promotion channels,the cultivation of international and contemporary vision,thus effectively disseminating them in application scenarios such as new media platforms,cultural creative products and national cultural parks.

关 键 词：视觉形象 中华文化符号 共同体 意识 传播 

分 类 号：J524[艺术—艺术设计] G122[文化科学]