文创食品开发的三重逻辑与设计策略  

Triple Logic and Design Strategy of Cultural and Creative Food Development

作　　者：翁春萌[1] 鄢汉臣 吴雅歆 陈聪颖 Weng Chunmeng;Yan Hanchen;Wu Yaxin;Chen Congying

机构地区：[1]武汉科技大学艺术与设计学院,湖北武汉430065

出　　处：《家具与室内装饰》2023年第3期89-93,共5页Furniture & Interior Design

基　　金：武汉市社会科学基金后期资助重点项目(2021009);武汉科技大学教学研究项目(2022X062)。

摘　　要：为了厘清文创食品开发的内在逻辑,加快推进相关实践,本文以文创食品的内涵界定为出发点、从文创食品化和食品文创化的开发形式入手,分析目前存在的食品安全问题、市场定位问题和文化本位问题;进而从文化、产业和传播维度探讨文创食品三重内在逻辑,以及“横”与“纵”双向发展空间,避免文创产品开发的孤环困境。据此确定设计策略,强调文化价值引领、文化消费导向和突出场景体验,从而彰显文化魅力、双向赋能产业、促进文化认同,构建更有活力、可持续的文创食品开发生态,并以此探求文创产品拓展边界,依托成熟、完整的产业链完成价值创新的开发模式。In order to clarify the internal logic of cultural and creative food development and accelerate related practices,this paper takes the definition of the connotation of cultural and creative food as a springboard.Starting from the development forms of cultural and creative product foodification and food industry creativization,the paper analyzes the current problems of food safety,market positioning,and cultural orientation.In addition,this paper discusses the triple internal logic of cultural and creative food from the dimensions of culture,industry,and spread,as well as the two-way development space of“horizontal”and“vertical”,to avoid the dilemma of an isolated loop of cultural and creative product development.Accordingly,this paper identifies design strategies that emphasize cultural value leadership,cultural consumption orientation,and prominent scene experience,so as to highlight cultural charm,empower industry in both directions,promote cultural identity,and build a more dynamic and sustainable ecology of cultural and creative food development.In this way,the paper explores the development mode of cultural and creative products to expand the boundary and complete the value innovation by relying on the mature and complete industrial chain.

关 键 词：文创食品 开发形式 内在逻辑 设计策略 

分 类 号：TS664.1[轻工技术与工程]