聂家庄泥塑在现代文创产品设计中的应用研究  

APPLICATION RESEARCH OF NIEJIAZHUANG CLAY SCULPTURE IN MODERN CULTURAL AND CREATIVE PRODUCT DESIGN

作　　者：蔡颖君[1] 董璐 CAI YINGJUN;DONG LU

机构地区：[1]山东科技大学艺术学院

出　　处：《设计》2023年第5期46-49,共4页Design

摘　　要：聂家庄泥塑作为国家级非物质文化遗产拥有丰厚的文化底蕴却鲜为年轻人所知。为宣扬聂家庄泥塑文化,帮助大众了解聂家庄泥塑。以聂家庄泥塑文化为切入点,深入了解聂家庄泥塑内涵,具体探讨泥塑在文创产品设计实践中体现出的视觉特点和审美价值。寻找到聂家庄泥塑在文创产品中的创新设计。聂家庄泥塑的文创设计应顺应当代审美趋势、构建品牌、积极与时事相关联以此增加年轻人对聂家庄泥塑非遗文化的认识,为非物质文化遗产的保护和传承提供借鉴。Niejiazhuang clay sculpture as a state-level intangible cultural heritage has a rich cultural heritage is rarely known by young people.In order to publicize Nie Jia Zhuang clay culture,help the public to understand Nie.Taking the clay sculpture culture of Niejia village as the breakthrough point,the connotation of clay sculpture was deeply understood,and the visual characteristics and aesthetic value of clay figurine in cultural and creative product design were specifically discussed.The innovative design of Nie Jia Zhuang clay sculpture in cultural and creative products was found.The cultural and creative design of Niejia village clay sculpture should conform to the contemporary aesthetic trend,build a brand,and positively relate to current events in order to increase the young people‘s understanding of the intangible cultural heritage,and provide reference for the protection and inheritance of intangible cultural heritages.

关 键 词：聂家庄泥塑 创意设计 文创产品 非遗文化 创新发展 

分 类 号：TP391.9[自动化与计算机技术—计算机应用技术]