Application of Internet of Things Technology in Enterprise Marketing Management Innovation  

作　　者：Huan Xu Sixuan Chen 

机构地区：[1]School of Marketing and Logistics Management,Nanjing University of Finance&Economics,Nanjing,210023,China [2]School of Economics&Management,Nanjing University of Science and Technology,Nanjing,210094,China

出　　处：《Journal on Internet of Things》2022年第2期75-84,共10页

基　　金：supported by the Fundamental Research Funds for the Central Universities(No.30921012203);“Marketing”School-level Brand Major Construction Project of Nanjing University of Finance&Economics(2020).

摘　　要：Marketing is a very important part of an enterprise.A rational and scientific marketing management can not only reduce the cost of enterprise sales,but also greatly improve the competitiveness of enterprises.The purpose of this paper is to study the innovative application of enterprise marketing management based on the Internet of Things technology.The most suitable competitive strategy of the company is put forward as the centralized strategy.And put forward the clear strategy implementation details,introduced the current situation and history of the Internet of things,and combined with the development status,put forward the necessity of the enterprise marketing management system based on the Internet of things technology.It provides a guiding direction for most enterprises to formulate business competition strategies.The theory and technology used in system development are introduced,including C/S structure,B/S structure,NET Framework,AJAX technology,and database technology.The system design process is introduced in detail,including business process design,architecture design and system operation planning.The functional test cases and test environment for system testing are introduced.The results show that when 200 people log in at the same time,the response time is 1.5 s.

关 键 词：Internet of things technology MARKETING marketing management innovative marketing 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]