先前经验对新产品开发绩效的影响机制  

Influence mechanism of prior experiences on new product development performance

作　　者：李艳妮 徐兰香 Li Yanni;Xu Lanxiang(School of Economics and Management,Hebei University of Technology,Tianjin 300401,China;School of Business,Shanghai University of Finance and Economics,Shanghai 200433,China)

机构地区：[1]河北工业大学经济管理学院,天津300401 [2]上海财经大学商学院,上海200433

出　　处：《科研管理》2023年第3期142-150,共9页Science Research Management

基　　金：国家自然科学基金青年项目:“损失情境下资源保存启发式与新创企业资源演化机理”(72202055,2023.01-2025.12);国家自然科学基金面上项目:“失败恐惧诱发机制及其对创业行为的影响”(72072001,2021.01-2024.12)。

摘　　要：创业者先前经验是影响新产品开发绩效的重要因素,但迄今二者间的作用机理尚不明晰。基于资源保存理论和社会认知理论,利用214份创业者问卷调查数据进行实证分析,探索先前经验对新产品开发绩效的影响机制。通过多元回归和Bootstrap分析发现:先前经验对新产品开发绩效具有正向影响;资源保存启发式、创新自我效能感在先前经验和新产品开发绩效关系中发挥部分中介作用;先前经验顺次通过资源保存启发式和创新自我效能感的链式中介作用间接影响新产品开发绩效。研究结论对如何克服重重损失以提升新产品开发绩效具有重要启示。With the increasingly fierce competition in the market,the survival and development of start-up enterprises increasingly depend on their ability to launch new products,because new product development is the key means to diversify,update and even reshape enterprises to adapt to changing markets and technologies.However,the problems accompanying this process,such as unreasonable resource allocation,inaccurate market demand positioning,wrong decision-making,and lack of technology and knowledge,make start-up enterprises suffer heavy losses.The economic,social,physiological and psychological problems caused by the loss have hit the confidence of entrepreneurs and plunged them into a downturn.Existing research recognizes that prior experience is the most effective way to acquire technical knowledge,providing entrepreneurs with tacit knowledge and information,role familiarity and social network relationships,which can help start-up enterprises improve their new product development performance.In fact,the effect and influence path of individual cognition on performance output are often driven by multiple factors.The effect path of prior experience on new product development performance depends not only on the strategy of coping with losses,but also on the belief of overcoming losses.However,the related research is slightly weak.Based on conservation of resource theory and social cognition theory,we use 214 entrepreneurs'questionnaire survey data for empirical analysis to explore the impact mechanism of prior experience on new product development performance.The results show that prior experience has a positive impact on new product development performance;resource-induced coping heuristic and innovative self-efficacy play a partial mediating role in the relationship between prior experience and new product development performance;prior experience indirectly affects the performance of new product development through the chain mediating effect of resource-induced coping heuristic and innovative self-efficacy.The theoretica

关 键 词：先前经验 资源保存启发式 创新自我效能感 新产品开发绩效 

分 类 号：F276.3[经济管理—企业管理]