新时代音乐营销中的文化元素与商业思维的融合  

The Fusion of Cultural Elements and Business Thinking in Music Marketing in the New Era

作　　者：兰庆炜[1] LAN Qing-wei(Luxun Academy of Art,Yan’an University,Yan’an Shaanxi 716000,China)

机构地区：[1]延安大学鲁迅艺术学院,陕西延安716000

出　　处：《湖北第二师范学院学报》2023年第3期14-18,共5页Journal of Hubei University of Education

摘　　要：文化元素与商业思维的融合应用,可以满足现代消费者对于音乐内容的需求和期待,也在更新着音乐营销的方式。只有立足于这种融合创新营销,才能适应当前的市场环境,提升营销的针对性。基于此,文章分析新时代音乐营销中的文化元素与商业思维,探讨新时代背景下创造音乐的理念变化、品牌建设、营销互动等相关问题,为适应消费者的需求开展精细化的营销,借此引领音乐内容的生产与消费,重塑音乐产品市场,丰富消费者的精神文化生活,创新当前的音乐商业模式,提升发展的实效性。The integration and application of cultural elements and business thinking can meet the needs and expectations of modern consumers for music content,and is also updating the way of music marketing.Only based on this kind of integrated and innovative marketing can we adapt to the current market environment and improve the pertinence of marketing.Based on this,the article analyzes the cultural elements and business thinking in music marketing in the new era,discusses the changes in the concept of creating music,brand construction,marketing interaction and other related issues in the new era,and carries out refined marketing to meet the needs of consumers,in order to lead the production and consumption of music content,reshape the music product market,enrich consumers'spiritual and cultural life,innovate the current music business model,and improve the effectiveness of development.

关 键 词：新时代 音乐营销 文化元素 整合营销 

分 类 号：J60[艺术—音乐] F713[经济管理—产业经济]