受众理论视域下高职学生网络思想政治教育传播效果研究  

esearch on the Communication Effect of Network Ideological and Political Education for Higher Vocational Students from the Perspective of Audience Theory

作　　者：陈翔宇 苑秀芹 Chen Xiangyu;Yuan Xiuqin(Beijing Institute of Economic&Management,Beijing 100102,China)

机构地区：[1]北京经济管理职业学院,北京100102

出　　处：《成才之路》2023年第12期53-56,共4页Way of Success

基　　金：北京市学校思想政治工作支持课题“受众理论视域下提升北京高职院校学生网络思想政治教育传播效果的策略性研究”(GGW-2022-B22)的阶段性成果。

摘　　要：高职院校思政教育工作者要顺应形势,把握机遇,高度重视网络育人这一思想政治教育的新阵地。文章分析传播学理论下网络思想政治教育传播的可行性,探讨基于“使用与满足理论”的高职学生网络思想政治教育现状,指出“受众理论”视域下提升高职学生网络思想政治教育传播效果的策略:提升高职学生主体地位,注重传受双方互动交流;丰富传播内容具体内涵,满足高职学生需求;充分借助网络媒介优势,促进高职学生形成思想共识。The ideological and political teachers in higher vocational colleges should comply with the situation,grasp the opportunity,and attach great importance to the new position of ideological and political education of network education.This article analyzes the feasibility of analyzing the dissemination of online ideological and political education under the theory of communication,discusses the current situation of online ideological and political education for vocational students based on the"use and satisfaction theory",and points out the strategies for improving the dissemination effect of online ideological and political education for vocational students from the perspective of"audience theory":promoting the dominant position of vocational students,emphasizing the interaction between the sender and the receiver;enrich the specific content of communication to meet the needs of higher vocational students;make full use of the advantages of network media to promote the formation of ideological consensus among higher vocational students.

关 键 词：受众理论 高职院校 网络思想政治教育 传播效果 策略 

分 类 号：G641[文化科学—高等教育学]