元宇宙创业:一种虚实相生的创业新范式  

Metaverse Entrepreneurship:A New Entrepreneurial Paradigm Based on Virtue-Reality Interaction

作　　者：陆亮亮 刘志阳 刘建一[1,2] 殷伟 Lu Liangliang;Liu Zhiyang;Liu Jianyi;Yin Wei(School of Business,Shanghai University of Finance and Economics,Shanghai 200433,China;China Social Entrepreneurship Research Center,Shanghai University of Finance and Economics,Shanghai 200433,China;Science and Technology Development Research Institute,East China University of Science and Technology,Shanghai 200237,China)

机构地区：[1]上海财经大学商学院,上海200433 [2]上海财经大学中国社会创业研究中心,上海200433 [3]华东理工大学科学技术发展研究院,上海200237

出　　处：《外国经济与管理》2023年第3期3-22,共20页Foreign Economics & Management

基　　金：国家社会科学基金重点项目(20AGL008,22AZD144);创新团队支持计划项目(IRTSHUFE)。

摘　　要：元宇宙创业是以新一代信息技术集成应用为基础,由计算力、想象力、场景力并行驱动的虚实相生价值创造和占有的新型创业活动。与传统创业和数字创业相比,元宇宙创业具有主体无定形、机会自致性、资源多池化、组织DAO形态以及产出相生性等核心特征。已有的创业理论无法完整解释元宇宙创业的复杂多变和虚实互动现象。本文综合运用身份建构理论、技术具身理论、模拟移情理论和涌现理论,对元宇宙创业进行了初步阐述,在此基础上尝试构建了以虚实相生为核心的元宇宙创业理论框架。该框架认为,元宇宙创业是由个体、技术、场景等前因变量驱动,在对虚拟世界与现实世界的机会和资源的配置中实现价值创造的过程。未来的元宇宙创业研究需要在虚实相生新范式下加强对元宇宙创业的主体身份、技术具身、过程沉浸、系统涌现等方面的研究。作为创业领域的前沿探索,本文填补了已有创业研究的理论缺口,对于推动更广泛的元宇宙创业实践也具有重要的借鉴价值。Based on the integrated application of new generation information technology,Metaverse Entrepreneurship is a new type of entrepreneurship which is driven by computing power,imagination power and scene power.Although scholars have paid attention to the subversive potential of Metaverse and its impact on entrepreneurship theory and practice,there is no research on Metaverse entrepreneurship as an independent field of entrepreneurship.Compared with traditional entrepreneurship and digital entrepreneurship,Metaverse entrepreneurship has the core characteristics of amorphous subject,self-oriented opportunity,multi-pooling resources,DAO organization and mutual output.From the perspective of process,Metaverse entrepreneurship shows EUID characteristics.This paper integrates the identity construction theory,technology embodiment theory,simulated empathy theory and emergence theory to elucidate Metaverse entrepreneurship.Specifically,the identity construction theory explains the endogenous process of Metaverse entrepreneurship from the individual level;the technology embodiment theory explains the ubiquitous and distributed process of Metaverse entrepreneurship from the technology level;the simulated empathy theory explains the immersive process of Metaverse entrepreneurship from the scene level;and the emergence theory explains that Metaverse entrepreneurship is the result of the interaction of individual,technology and scene from the system level.On this basis,this paper attempts to build a Metaverse entrepreneurial framework with the core of virtue-reality interaction.The framework believes that Metaverse entrepreneurship is an activity driven by individual,technology and scene elements,which achieves value creation and possession through the strategy of virtue-reality interaction entrepreneurship.Metaverse entrepreneurship is the key link between virtual world and real world,which can solve the problem of integrating virtual value and real value effectively in digital entrepreneurship.Metaverse entrepreneurship create

关 键 词：元宇宙创业 数字创业 研究框架 虚实相生 

分 类 号：F270[经济管理—企业管理]