元宇宙价值创造:理论逻辑与运行机制  

Metaverse Value Creation:Theoretical Logic and Operational Mechanism

作　　者：吴松强[1,2] 张佳惠 蔡婷婷 Wu Songqiang;Zhang Jiahui;Cai Tingting(Business School,Wuxi Taihu University,Wuxi 214100,China;School of Economics and Management,Nanjing University of Technology,Nanjing 211800,China)

机构地区：[1]无锡太湖学院商学院,江苏无锡214100 [2]南京工业大学经济与管理学院,江苏南京211800

出　　处：《外国经济与管理》2023年第3期86-100,共15页Foreign Economics & Management

基　　金：国家社会科学基金项目(21BJY020);江苏省高校哲学社会科学研究项目(2022SJYB0999)。

摘　　要：元宇宙是数字经济的新载体,在重组要素资源、重塑产业结构、加快与实体经济深度融合发展过程中发挥着搭建新领域、新赛道的重要功能。本文从建构性技术角度,以商业模式为切入点,从“关键要素、创造过程、创造情境”三个方面构建元宇宙价值创造理论框架。首先,通过回顾和梳理元宇宙及价值创造的相关文献,奠定本文的理论基础;其次,界定元宇宙价值创造的参与主体和要素主体,并针对不同参与主体执行的不同价值创造环节,引入知识共享逻辑、社群逻辑、多重利益相关者逻辑和经济逻辑来阐释元宇宙价值创造的理论逻辑;再次,从价值生产、价值遭遇、价值传递、价值外溢四个环节探究元宇宙价值创造过程的运行路径;最后,针对用户层、平台层、利益相关层和外部物理层,分别从知识共享逻辑、社群逻辑、多重利益相关者逻辑与经济逻辑论述元宇宙价值创造的运行机制,并提出研究展望。As a new carrier of the digital economy,Metaverse integrates the world’s cutting-edge technologies and plays an important role in carrying new fields and new tracks in the process of reorganizing factor resources,reshaping the industrial structure and accelerating the deep integration and development with the real economy.At the same time,Metaverse is also a complex“technology--society”system,showing brand-new characteristics of the digital economy.On the basis of the existing economic system,designing a new economic system to adapt to the characteristics of Metaverse economy is an inevitable trend to promote the deep integration of Metaverse and the real economy.From the perspective of constructive technology,this paper takes the business model as the breakthrough point and constructs the theoretical framework of Metaverse value creation from the three aspects of“key elements,creation process and creation situation”.First,by reviewing and sorting out the literature related to Metaverse and value creation,the theoretical foundation of this paper is laid.Second,From the three dimensions of value source,value transmission structure and value form,this paper sorts out the differences between traditional industrial enterprise value creation and Metaverse value creation.Traditional industrial enterprise value creation is the combination of physical products,labor value and value chain;while Metaverse value creation is the combination of digital products,connection value and value network.The participants and factor subjects of Metaverse value creation are also defined:The participants are user layer,platform layer,stakeholder layer and external physical layer;while the main factors are knowledge,data and connection value.And then,the knowledge-sharing logic,community logic,multi-stakeholder logic and economic logic are introduced to explain the theoretical logic of Metaverse value creation according to the different value creation links performed by different participants.Third,the operation path of the valu

关 键 词：元宇宙 价值创造 知识 数据 连接价值 

分 类 号：F270[经济管理—企业管理]