环境责任视角下非正式环境规制对企业绿色技术创新的影响--一个有中介的调节模型  

The Influence of Informal Environmental Regulation on Enterprise Green Technology Innovation from the Perspective of Environmental Responsibility:A Mediated Regulation Model

作　　者：孙金花[1] 徐琳霖 胡健[1] Sun Jinhua;Xu Linlin;Hu Jian

机构地区：[1]重庆理工大学管理学院,重庆400054

出　　处：《复印报刊资料（生态环境与保护）》2022年第3期31-44,共14页ECOLOGICAL ENVIRONMENT AND PROTECTION

基　　金：国家自然科学基金“协同创新环境下隐性知识供需匹配与重构的结构化途径和方法研究”(71401021);教育部人文社会科学研究青年基金项目“‘一带一路’能源合作中跨文化邻避风险的识别、评估与防范对策研究”(19YJCZH054);重庆理工大学研究生创新项目“以媒体公众为主导的非正式环境规制对企业绿色技术创新影响及发展路径研究”(clgycx20203046)。

摘　　要：环境问题是影响我国生态经济健康发展的关键,而积极释放环境履责信号来推动绿色技术创新发展则是企业应对经济高质量发展的必然途径,特别是在互联网传媒带来的网络舆论效应凸现的当下,媒介公众的外部舆论压力已成为企业开展绿色创新活动的新驱动力。基于此,本文尝试从环境责任视角,探究公众、媒介外部舆论压力对企业绿色技术创新能力的内在作用机制,引入环保投资作为调节变量,构建相应理论模型,并以2012-2018年重污染上市公司数据为样本,运用固定效应模型开展了实证研究。结果表明:公众关注对企业绿色技术创新具有显著正向影响;媒介关注与企业绿色技术创新间存在“倒U型”关系;公众关注与媒介关注间存在显著的交互作用,且在提高企业绿色技术创新方面存在替代效应;环境责任在媒介关注与企业绿色技术创新的非线性关系中具有完全中介作用;环保投资强化了媒介关注与企业绿色技术创新间的非线性关系,但削弱了公众关注对企业绿色技术创新的影响。Environmental issues are the key to the healthy development of the Chinas ecological economy.Moreover,actively releasing environmental responsibility signals to promote the development of green technology innovation is an inevitable way for companies to respond to high-quality economic development.Especially,at the moment when the network public opinion effect brought by Internet media is highlighted,the external public opinion pressure of the media public has become a new driving force for enterprises to carry out green innovation activities.Based on this,the internal mechanism of informal environmental regulations such as the public and media extermal public opinion pressure on the corporate green technological innovation capability is tentatively explored from the perspective of environmental responsibility.Furthermore,environmental protection investment is introduced as a moderating variable,corresponding theoretical models are constructed,and empirical research using fixed-effects model based on data of heavily polluting listed companies from 2012 to 2018 is conducted.The results show that:Firstly,public attention has a significant positive impact on corporate green technology innovation.Secondly,there is an"inverted U-shape"between media attention and corporate green technology innovation.Thirdly,there is a significant interaction between public attention and media attention,and there is a substitution effect in the improvement of technological innovation.Additionally,environmental responsibility has a completely intermediary effect in the non-linear relationship between media attention and corporate green technological innovation.Finally,environmental investment strengthens the nonlinear relationship between media attention and corporate green technological innovation,but weakens the impact of public attention on corporate green technological innovation.

关 键 词：非正式环境规制 绿色技术创新 环境责任 环保投资 

分 类 号：X322[环境科学与工程—环境工程] F273.1[经济管理—企业管理] F279.2[经济管理—国民经济]