以品牌创建为抓手推动高校党建与业务融合促进的对策思考  

Countermeasures of Promoting the Integration of Party Building and Professional Work in Institutions of Higher Learning via Brand Creation

作　　者：刘红丽[1] 张鸿[1] LIU Hongli;ZHANG Hong(Shandong Institute of Commerce and Technology,Jinan,Shandong 250103,China)

机构地区：[1]山东商业职业技术学院,山东济南250103

出　　处：《山东商业职业技术学院学报》2023年第2期69-72,102,共5页Journal of Shandong Institute of Commerce and Technology

基　　金：山东省社会科学界联合会2022年度山东省人文社会科学课题高校德育教育研究专项“大数据背景下高职思想政治教育效能提升研究”(2022-XXDY-07);山东商业职业技术学院2020年校级党建工作研究专项课题“以品牌创建为抓手推动党建与业务双融合双促进研究”(ZX4202007)。

摘　　要：目前,高校党建工作普遍存在党建与业务分离、党建工作创新能力不足、质量不高、成效不彰等问题,本文以问题为导向,有针对性地提出以品牌创建为抓手,推动高校党建与业务融合促进的对策,并提出“加强思想引领,统一融合认识”“优化组织机构设置,夯实融合基础”“以目标(中心工作)为导向,搭建融合平台”“以考核为手段,保证融合效果”的四点思考。The separation of party building and professional work,insufficient innovation capability,low quality and ineffectiveness are common problems found in party building in institutions of higher learning.This article,with a problem-oriented perspective,proposes not only a solution to promoting the integration of party building and professional work in the institutions of higher learning via brand creation,but relevant strategies to ensure the successful implementation of the solution,i.e.strengthen theoretical guidance to unify the conception of integration,optimize the organization to consolidate the foundation of integration,set up platform for integration,ensure the quality of integration by means of assessment and appraisal.

关 键 词：品牌创建 高校 党建工作 业务工作 融合促进 

分 类 号：D267.6[政治法律—政治学] G717[政治法律—中共党史]