基于利润最大化的直营连锁企业供销平衡经营策略  

Supply and Marketing Balance Management Strategy of Direct Chain Enterprises under Profit Maximization

作　　者：徐蕾艳 岳喜娜 曹烊 XU Lei-yan;YUE Xi-na;CAO Yang(School of Digital Commerce,Nanjing Institute of Information Technology,Nanjing 210023,Jiangsu,China)

机构地区：[1]南京信息职业技术学院数字商务学院,江苏南京210023

出　　处：《江苏经贸职业技术学院学报》2023年第2期21-24,共4页Journal of Jiangsu Institute of Commerce

基　　金：江苏省高校哲学社会科学研究项目“新零售环境下的直营连锁企业供销平衡发展研究”(2020SJA0721)。

摘　　要：建立一个多目标供销平衡经营策略鲁棒等价模型,用近似等价优化模型求解,随后提出直营连锁企业的单周期产品的利润与损失平衡的供销经营策略模型。数值分析结果表明,这种平衡经营策略是有效的,可以达到利润最大且损失最小的平衡目的,通过调节市场总量、供销权值和处理价等策略,有效地平衡产品损失和收益值,为解决直营连锁企业单周期产品的供销平衡经营策略问题提供了一种新的方法。A robust equivalent model of multi-objective supply and marketing balance business strategy is established,and the approximate equivalent optimization model is used to solve the problem.Then,a supply and marketing strategy model of single-cycle product profit and loss balance is proposed for direct chain enterprises.The results of numerical analysis show that this balancing operation strategy is effective,and can achieve the balance purpose of maximum profit and minimum loss.By adjusting the total market volume,supply and marketing weight and disposal price,it can effectively balance the value of product loss and profit,which provides a new method to solve the problem of single-cycle product supply and marketing balancing operation strategy of direct chain enterprises.

关 键 词：直营连锁企业 供销平衡决策 期望利润供销平衡模型 

分 类 号：F274[经济管理—企业管理] F721[经济管理—国民经济]