基于“两性一度”的旅游公共关系“金课”建设  

The Construction of Golden Course of Tourism Public Relations based on“Two properties and One Degree”

作　　者：杨承玥 刘安乐[1] Yang Chengyue;Liu Anle(School of Economics and Management,Liupanshui Normal University,Liupanshui 553004,China)

机构地区：[1]六盘水师范学院经济管理学院,贵州六盘水553004

出　　处：《六盘水师范学院学报》2023年第1期100-108,共9页Journal of Liupanshui Normal University

基　　金：贵州省教学内容与课程体系改革“网络舆论视域下旅游公共关系课程“公关能力”与“课程思政”耦合协同路径探索与实践”(2022281);六盘水师范学院教学内容与课程体系改革“新文科背景下旅游公共关系课程教学改革与“金课”建设研究”(LPSSYjg-2021-32);六盘水师范学院2022年课程思政示范课程(教学名师教学团队)项目“旅游公关关系”(202206004)。

摘　　要：旅游公共关系课是旅游管理专业主干课程之一,该课程实践性强,涉及面广。通过总结该课程在建设中存在的重点问题,立足于“两性一度”金课建设标准,从分层模块化教学内容重构、巧妙融入思政元素两个方面展现课程高阶性;从推行“四融六式”的教学方法、打造学生中心的课堂组织形式两个方面体现课程创新性;从引入真实项目,培养学生公关能力、丰富评价体系,落实三级制教学考核改革两个方面提高课程的挑战度。Tourism Public Relations is one of the main courses for tourism management majors,which is highly practical and covers a wide range of topics.By summarizing the key issues in the construction of this course,based on the“two properties and one degree”golden course construction standard,the high order of the course is demonstrated from two aspects:hierarchical and modular teaching content reconstruction,and fit into political elements;Reflect curriculum innovation from two aspects:imple⁃menting the four-channel and six effective teaching methods and learner-centered approach in-class organization;Improve the challenge of the curriculum by introducing real projects,cultivating students'public relations skills,enriching the evaluation sys⁃tem,and implementing the reform of the three-level teaching evaluation system.

关 键 词：两性一度 旅游公共关系 金课建设 

分 类 号：G642[文化科学—高等教育学]