经济漫画中的多模态隐喻及主体形象建构  

Multimodal Metaphors and Construction of Subject Image in Economic Cartoons

作　　者：刘芬[1] LIU Fen(School of International Business,Guangzhou City Polytechni,Guangzhou Guangdong,510405,China)

机构地区：[1]广州城市职业学院国际商务学院,广东广州510405

出　　处：《文化创新比较研究》2023年第9期55-59,共5页Comparative Study of Cultural Innovation

基　　金：广州城市职业学院校级科研项目“多模态视阈下的广州城市语言景观研究”(项目编号:2022JKY 04016)。

摘　　要：新闻漫画是一种典型的多模态话语体裁,具有独特的语类特点。该文根据多模态隐喻理论,以新漫网筛选的经济新闻漫画为语料,探究其图文信息中多模态隐喻的类型和情感态度倾向,揭示国家主体经济形象建构策略。从多模态隐喻的表征特点和深层结构可以看出,经济漫画中运用结构隐喻、本体隐喻和方位隐喻,通过指涉源域和目标域的视觉符号和映射关系来创造意义潜势,建构独特的政治经济话语意义,塑造了自2020年新冠疫情暴发以来我国迎难而上、破浪而行的勇气和信念,展现了韧性强、潜力足、长期向好、引领全球经济复苏的领头羊这一国际经济主体形象,有效激发受众的情感共鸣。News cartoon is a typical multimodal discourse with unique genre characteristics.From the perspective of multimodal metaphor theory,this paper chooses the economic news cartoons as the language materials selected from the website of News Cartoon to analyze the types of multi-modal metaphors and attitudes,revealing the strategies for constructing the national economic image.It can be seen from the characteristics and structure of multimodal metaphors that structural metaphors,ontological metaphors and locational metaphors are adopted in economic cartoons to create meaning potentials by referring to the visual symbols and mapping relationships between the source domain and target domain,thus constructing unique political and economic discourse meanings,in which way to shape the courage and faith of our country since the outbreak of the epidemic in 2020.They present the country's image of strong resilience,enough potential,long-term prosperity and the leader in the economic recovery of global economic.In the meantime,the emotional feeling of the reader can be effectively aroused through the interpretation of the metaphors.

关 键 词：多模态隐喻 新漫网 新闻漫画 经济 映射关系 主体形象 

分 类 号：J228.2[艺术—美术]