Marketing Path of Enterprise Brand Management Under the New Economic Situation  

作　　者：Tongfei Lin Qiansha Zhang 

机构地区：[1]Faculty of Business,City University of Macao,Macao Special Administrative Region 999078,China [2]School of Business Administration,Guangxi University of Finance and Economics,Nanning 530003,Guangxi Zhuang Autonomous Region,China

出　　处：《Proceedings of Business and Economic Studies》2023年第2期33-38,共6页商业经济研究（百图）

摘　　要：Under the new economic situation, the previous marketing concept of “good wine needs no bush” is now applicable to the operation and development of modern enterprises. Therefore, enterprises must actively innovate marketing concepts and pay adequate attention to brand management. Only in this way can enterprises develop sustainably in a highly competitive market environment. We explore and analyze the significance and existing problems of enterprise brand management marketing under the new economic situation and put forward a marketing path in hope that this research will contribute to the development of enterprises.

关 键 词：New economic situation ENTERPRISE Brand management MARKETING 

分 类 号：F42[经济管理—产业经济]