近代以来国际体坛中国形象的嬗变及其文化解析  

The Transmutation of China's Image in the International Sports Arena since Modern Times and Its Cultural Analysis

作　　者：王翔[1] 鲍海波[2] Wang Xiang;Bao Haibo(Xi'an Physical Education University;Shaanxi Normal University)

机构地区：[1]西安体育学院体育新闻与传媒学院,710068 [2]陕西师范大学新闻与传播学院,710062

出　　处：《新闻与传播评论》2023年第3期92-100,共9页Journalism & Communication Review

基　　金：国家社会科学基金重大招标项目(21&ZD345);国家社会科学基金重点项目(19ATY004);陕西高校第四批“青年杰出人才支持计划”支持项目。

摘　　要：近代以来国际体坛的中国形象,经历了一个从“东亚病夫”到“体育大国”再迈向“体育强国”的演化过程,其背后的文化逻辑发人深思。近代中国的“东亚病夫”隐喻,是资本主导的现代性文化基于“西方中心论”而刻意建构的“他者”形象;新中国“体育大国”形象的确立,实质上是洗刷“东亚病夫”耻辱和重建民族文化自信的过程;新时代中国“体育强国”形象的出场,要求遵循新世界主义理论逻辑,以文化自觉的历史主动性务实、客观地自塑实体形象与媒介形象,书写中国体育承载的时代使命和担当,实现中国特色体育文化民族性与世界性的有机统一,从而为国际社会他塑中国体育强国形象打好“底色”。Since modern times,the image of China in the international sports world has undergone an evolutionary process from"sick man of East Asia"to"sporting power"and then to"sports power",and the cultural logic behind it is thought-provoking.The metaphor of the"sick man of East Asia"in modern China is an image of the"other"deliberately constructed by the capitalized culture of modernity based on"Western-centrism".The establishment of New China's image as a"sporting power"is essentially a process of washing away the shame of the"sick man of East Asia"and rebuilding national cultural self-confidence.The emergence of China's image of"sports power"in the new era requires to follow the logic of new cosmopolitanism theory,pragmatically and objectively shaping the physical image and media image with cultural consciousness and historical initiative,writing the mission and responsibility of the times carried by Chinese sports,and realizing the organic unity of the national nature of sports culture with Chinese characteristics and the world,so as to lay a good"background"for the international community to shape the image of China's sports power.

关 键 词：近代 国际体坛 中国形象 形象嬗变 文化解析 

分 类 号：G206.3[文化科学—传播学]