基于感性工学的陶瓷茶具包装形态研究与设计实践  

RESEARCH AND DESIGN PRACTICE OF CERAMIC TEAWARE PACKAGING FORM BASED ON KANSEI ENGINEERING

作　　者：高黎[1] 晏双 

机构地区：[1]陕西科技大学

出　　处：《包装与设计》2023年第2期158-159,共2页Package & Design

摘　　要：本文以陶瓷茶具包装为研究对象,运用问卷调查、人物采访、文献研究、SPSS数据分析等方法,得出感性意象词汇与陶瓷茶具包装形态设计要素之间的关联,从而以用户期待的意向词汇为指导,进行了陶瓷茶具包装形态的创新设计实践,以期设计出符合用户心理需求的陶瓷茶具包装。本研究旨在从感性工学的角度提升陶瓷茶具包装与产品相关联的一体化设计,打造便于产品运输且符合用户心理需求的陶瓷茶具包装,从而拓展感性意象在陶瓷包装领域的设计思路。Taking ceramic teaware packaging as the research object,this paper uses questionnaires,character interviews,literature research and SPsS data analysis to derive the association between Kansei imagery vocabulary and design elements of ceramic teaware packaging form.Based on this,the authors carried out the innovative design practice of ceramic teaware packaging form with the intention vocabulary expected by consumers as a guide,in order to design ceramic teaware packaging that meets the psychological needs of consumers.The study aims to improve the integrated design of ceramic teaware packaging associated with the product from the perspective of Kansei Engineering,so as to create ceramic teaware packaging that is easy to transport while meeting the psychological needs of consumers,and thus to expand the design ideas of Kansei imagery in the field of ceramic packaging.

关 键 词：感性工学 陶瓷茶具 感性意象 包装形态 包装设计 

分 类 号：TS9[轻工技术与工程]