“中国丹霞”世界自然遗产地的旅游客源市场评价  

Tourist Market Evaluation of“China Danxia”

作　　者：周玉翠[1] 王启亮 郭超凡 毛维青[1] ZHOU Yucui;WANG Qiliang;GUO Chaofan;MAO Weiqing(College of Business,Quzhou University,Quzhou 324000,Zhejiang,China)

机构地区：[1]衢州学院商学院,浙江衢州324000

出　　处：《经济地理》2023年第3期219-227,共9页Economic Geography

基　　金：国家自然科学基金项目(41971160)。

摘　　要：文章选取客源市场、吸引力、旅行时间、网民关注度等重要指标,对“中国丹霞”6处世界自然遗产地(简称丹霞遗产地)的客源市场进行定量对比分析。研究表明:(1)客源市场人口规模差异较大,贵州赤水在200 km吸引圈上具有较大优势,广东丹霞山在400 km吸引圈上具有明显优势,在客源市场的收入水平上以浙江江郎山优势突出。(2)客源市场的吸引力各有特色,6处遗产旅游景区与南方总体客源市场的旅游吸引力差异较小,而与各自的一级客源市场的旅游吸引力差异较大,广东丹霞山居第一,与各自的二级客源市场的旅游吸引力差异更加大,浙江江郎山遥遥领先;(3)客源市场的交通可达性差异较大,与一级客源市场基本上都可以满足一日游,与二级客源市场可满足两日游,综合对比江西龙虎山交通可达性最好;(4)百度搜索大数据显示,网民对丹霞遗产地关注度存在较大差异,江西龙虎山的关注度最高。总体而言,江西龙虎山、浙江江郎山、广东丹霞山的客源市场优势突出。基于以上,文章对丹霞遗产地的旅游业发展提出了一些建议。This paper selects important indicators such as tourist market,tourist attraction,travel time,and Internet users'attention,and analyzes the tourist market of six heritage sites of"China Danxia"(Danxia heritage sites for short).The results show that:1)The differences in the size of the population in the tourist market of the Danxia heritage sites are very large.Mount Chishui in Guizhou has a significant advantage in the 200 km attraction circle.In terms of the 400 km attraction circle,Mount Danxia in Guangdong has obvious advantages.The per capita urban disposable income in the tourist markets of the Danxia heritage sites vary slightly,ranking first by Mount Jianglang in Zhejiang.2)The tourist attractions of Danxia heritage sites have multiplex characteristics.The tourist attractions of the Danxia heritage sites differ slightly in the overall tourist market in the south China.The tourist attraction differences in the primary tourist markets are great,with Mount Danxia in Guangdong ranking first.The tourist attraction differences in the secondary tourist markets are even greater,with Mount Jianglang in Zhejiang being far ahead.3)The Danxia heritage sites differ greatly in terms of traffic accessibility.Mount Longhushan in Jiangxi is the best.The traffic accessibility of their primary tourist markets can basically meet the travel time of one-day tours,and the traffic accessibility of their secondary tourist markets can meet the travel time of two-day tours.4)Baidu search big data shows that Internet users'attention to the Danxia heritage sites also varies greatly,with Mount Longhushan in Jiangxi having the highest attention.Overall,Mount Longhushan in Jiangxi,Mount Jianglang in Zhejiang,and Mount Danxia in Guangdong have prominent advantages.Some strategies had been put forward on the tourism development of Danxia heritage sites.

关 键 词：中国丹霞 世界自然遗产 旅游开发 客源市场 旅游吸引力 交通可达性 网民关注度 

分 类 号：F592[经济管理—旅游管理]