企业资源如何影响新产品开发中决策逻辑选择?  

How does Firm Resources Affect Decision-Making Logic Selection in NPD?

作　　者：邓程 杨建君[2] 李丹 吴霞 DENG Cheng;YANG Jianjun;LI Dan;WU Xia(School of Economics&Management,Xidian University,Shaanxi 710126,China;School of Management,Xi'an Jiaotong University,Shaanxi 710049,China;School of Management,Xi'an Polytechnic University,Shaanxi 710048,China)

机构地区：[1]西安电子科技大学经济与管理学院,西安710126 [2]西安交通大学管理学院,西安710049 [3]西安工程大学管理学院,西安710048

出　　处：《科学学与科学技术管理》2023年第2期94-106,共13页Science of Science and Management of S.& T.

基　　金：陕西省教育厅科学研究计划项目(20JZ062)。

摘　　要：企业资源状况影响新产品开发中决策逻辑的选择,进一步影响新产品开发绩效。基于245份有效样本,检验了网络资源与技术资源对效果逻辑与因果逻辑的不同作用机制,以及两种决策逻辑在企业资源与新产品开发绩效间的中介作用。结果发现:网络资源对效果逻辑的正向影响强于技术资源,技术资源对因果逻辑的正向影响强于网络资源。同时,效果逻辑在网络资源与新产品开发绩效间存在中介作用,而因果逻辑在技术资源与新产品开发绩效间存在中介作用。In today's globalized market competition and turbulent geopolitical situation,the new product development(NPD)activities of Chinese enterprises face the difficult problem of choosing the appropriate dominant decision-making logic.Unlike previous studies that explored the characteristics of the external environment and the characteristics of the enterprise's development stage,scholars have gradually recognized that the enterprise's resources are also significant factors affecting the choice of decision-making logic.Through the study of the existing literature,we found two major problems that need to be solved:(I)How do network resources(NR)and technology resources(TR)affect the decision-making logic choice of enterprises in NPD activities?Is there a significant difference between effectuation logic(EL)and causation logic(CL)?(2)Do the two different decision-making logics play mediating roles between the firm's resources and NPD performance?Based on resource advantage theory and decision-making logic theory,this study proposes a research framework to address the above questions,and proposes to investigate the different effects of NR and TR on the two decision-making logics,and the mediating role of EL and CL between firms'resources and NPD performance,respectively.Through a study of technology-intensive enterprises in Shaanxi,Jiangsu,and Fujian provinces in China,this study obtained 245 valid data out of 525 questionnaires.Based on the support of mature scales from existing studies,this study uses data analysis methods such as reliability and validity tests,multiple regression analyses,and multiple mediating effect analyses to test all the proposed hypotheses.The results show that(1)both NR and TR have a positive influence on EL,and the influence of NR is stronger;(2)both NR and TR have a positive influence on CL,and the influence of TR is stronger;(3)both EL and CL have a positive influence on NPD performance;(4)EL mediates the relationship between NR and NPD performance;(5)CL mediates the relationship between TR

关 键 词：网络资源 技术资源 效果逻辑 因果逻辑 新产品开发绩效 

分 类 号：F273.2[经济管理—企业管理]