凝视——表演——共创:游客研究转向下的纪念品与设计研究  

Gaze,Performance and Co-creation:Research on Souvenirs and Design under the Shift of Tourist Studies

作　　者：刘永孜 邹锋[1] Liu Yongzi;Zou Feng

机构地区：[1]北京工业大学艺术设计学院

出　　处：《艺术设计研究》2023年第2期77-82,共6页Art & Design Research

基　　金：2021年度北京市社会科学基金重点项目“北京历史文化在当代艺术创作中的价值传承与创新发展研究”(项目编号:21YTA002)的阶段性成果。

摘　　要：文章首先梳理和区分了游客艺术、纪念品和文创产品三个学术概念。而后从游客研究入手,在旅游地的生产机制中揭示纪念品的角色和设计的蜕变。纪念品是旅游地再现机制的一部分,通过对主形象的维持与再生产,便于实现大众旅游业的规模经济。随着游客自我认知需求地提升,游客以纪念品为叙事道具参与表演目的地。旅游市场革新推动着游客由感官体验朝向内在经验逐渐转变,成为旅游地的共创者。纪念品范畴扩大到旅游地各种产品与服务,设计作为创新工具从地方传统中提炼理想的生活理念并转化为游客的消费行为,在游客和旅游地间建立持久的关系,实现经济上可持续的地方文化复兴。This article first distinguishes three academic concepts of tourist arts,souvenirs,and cultural and creative products.Then,from the perspective of tourist studies,the role and design of souvenirs are revealed in the production mechanism of tourist destinations.Souvenirs are part of the visual representation of the places.Through the maintenance and reproduction of the main image,it is to achieve economies of scale in mass tourism.With the growth of tourists'selfawareness,tourists use souvenirs as narrative props to perform the destination.The innovation of the tourism market encourages the tourist’s inner transformation and becomes the co-creator of tourism destinations.The scope of souvenirs is expanded to include various local products and services,and design as innovative tool extracts concepts of ideal life from local traditions and transforms tourist consumption behavior,establishes lasting relationships between tourists and destinations,and achieves economically sustainable cultural revival.

关 键 词：游客 纪念品 再现 表演 共创 设计 

分 类 号：J05[艺术—艺术理论]