大学生服装消费心理及行为研究  

A Study on Clothing Consumption Psychology and Behavior of College Students

作　　者：杨维 YANG Wei(Xi'an Traffic Engineering Institute,Xi'an 710300,China)

机构地区：[1]西安交通工程学院,陕西西安710300

出　　处：《西部皮革》2023年第9期21-23,共3页West Leather

摘　　要：大学生作为当代潮流服饰的主要消费对象,其消费心理和消费行为正随着时代的发展而逐渐发生着变化。文章从当前大学生服装消费心理以及消费行为的主要趋势展开论述,详细分析了影响大学生服装消费心理以及消费行为的主要因素,从面料、潮流趋势等多个方面论证了当前时代背景下大学生服装消费心理和消费行为的主要特征,并根据当前大学生的服装消费趋势提出了引导大学生形成正确服装消费心理的创新路径。As the main consumption objects of contemporary fashion clothing,college students'consumer psychology and behavior are gradually changing with the development of the times.This paper discusses the main trends of college students'clothing consumption psychology and behavior,analyzes the main factors affecting their clothing consumption psychology and behavior in detail,and demonstrates the main characteristics of their clothing consumption psychology and behavior in the current era from the aspects of fabric,trend and so on.According to the current trend of their clothing consumption,the paper puts forward the innovative path to guide college students to form the correct clothing consumption psychology.

关 键 词：消费心理 服装购买 潮流趋势 

分 类 号：G645.5[文化科学—高等教育学] F713.55[文化科学—教育学]