国潮背景下花西子品牌包装设计研究  

Research on Huaxizi Brand Packaging Design under The Background of National Fashion

作　　者：陈文怡 林华英 沈嘉怡 傅宝姬[1] CHEN Wen-yi;LIN Hua-ying;SHEN Jia-yi;FU bao-ji(Fujian Agriculture and Forestry University and College of Arts of Landscape Architecture,Fuzhou 350002,China)

机构地区：[1]福建农林大学艺术学院园林学院,福建福州350002

出　　处：《绿色包装》2023年第4期105-108,共4页Green Packaging

基　　金：海峡两岸艺术装饰与景观设计创意产业人才培养(k6012002A)。

摘　　要：本文在国潮文化的背景下总结国潮包装具体表现内容,列举花西子品牌国潮风的设计案例,深入分析传统文化元素与品牌之间的关系,进而对现阶段国潮品牌包装在文化内涵、品牌和创新上提出启示。将国潮与现代化妆品包装相结合,不仅可体现当代年轻人文化自信的崛起,让其在本土文化中找到归属感,同时也是中国传统文化在包装形式上的活态传承,使中国文化在世界文化市场上永葆活力。Under the background of Guochao culture,this paper summarizes the specific contents of Guochao packaging,and lists the design cases of Huaxizi brand Guochao style,to deeply analyze the relationship between traditional cultural elements and brands,and then puts forward enlightenment on the cultural connotation,brand and innovation of Guochao brand packaging at this stage.The combination of national fashion and modern cosmetics packaging not only means that contemporary young people gradually change their cultural self-confidence and begin to pay attention to their sense of belonging to their own local culture,but also allows the dynamic inheritance of Chinese traditional cultural packaging forms,so that Chinese culture will remain vibrant in the world cultural market.

关 键 词：国潮 包装设计 传统文化 花西子 

分 类 号：TB482[一般工业技术—包装工程]